And rightfully so.
Lockouts are never fun, but this one in particular couldn’t have come at a worse time. Not only was the 2011 Finals the most compelling NBA championship of the past 10 years, it was also the highest rated championship series since 2004. Fans haven’t been this interested in the NBA since Shaq was in his prime and Kobe had a mini afro. Yes, kids. It’s true. Kobe once had hair like Buckwheat.
Even the 2011 draft, one of the weakest and least entertaining drafts in recent memory, earned excellent ratings. Sure, 22 of 30 NBA were reportedly losing money, but the league as a whole was peaking like Lil Wayne on Tha Carter III. Popularity-wise, everything was going its way.
All that ended Friday at midnight plus one.