LeBron James defended the price of his expensive signature shoe that was released by Nike recently.
Nike introduced the “LeBron X” shoe last week, over a month after receiving criticism for the sneaker’s high price. James says the criticism was unfair because most of the information cited was inaccurate. He noted to the South Florida Sun Sentinel that one version of his shoe is $180, and that the $270 version of the shoe includes special technology.
“We have wide ranges of shoes that range from $300 all the way down to $160, $180,” he told the Sentinel’s Ira Winderman. “We have great technology and they do a great job of putting out great shoes and things of that nature.
“But it just bothers you when things aren’t always correct. But other than that, we move on and we get the real facts out there and we live with them.”
While $270 is not as high as the $310 price tag initially cited for the shoe, most believe it’s still a ridiculous amount of money to spend on basketball sneakers. Even $180 seems like a lot, but consumers can always make a statement by refusing to pay that much.
Our own Shahe B. argued in August that despite their expensive cost, the LeBron X shoes mark an important step in basketball shoe technology.
Below is Nike’s commercial for the shoes: