Mavericks hoping personalized pillows help improve their game
The Dallas Mavericks are exhausting all options to improve their team heading into next season, and that includes making sure their players have no excuse for being exhausted.
Mark Cuban has invested in a company called Bedgear, which makes personalized pillows that are designed to give people a better night’s rest. On Thursday, representatives from Bedgear were at the American Airlines Center to outfit Mavericks players, coaches and executives. Members of the team laid on a bed and were given a bunch of different pillows to choose from, and the Bedgear employees determined which pillow was best based on their sleep position.
“We’ve had a really run, and we think sleep really does help,” Shana Rocheleau, the vice president of strategic development for Bedgear, told Dwain Price of the Star-Telegram. “We really like to work with a lot of teams, but in this case the Mavericks and (owner) Mark Cuban were really excited about getting gear for their guys, and we really like working with teams that have a passion for building up this aspect of your life.”
Mavs guard Wesley Matthews is all for the idea.
“It’s a cool concept, it seemed comfortable, so we’ll see what happens,” he said. “I guess check back with me in a couple of weeks. I’ve never really have spent much time looking into pillows. So I guess from that aspect, yeah it’s definitely different.”
Can a pillow really make that much of a difference? If it helps you sleep better, you certainly could argue it will help your performance in an athletic event. We’ve seen some crazy technology used to determine how players are getting injured, so who are we to doubt a customized pillow?
