A trip to the New Jersey Nets’ website will have you greeted by a rather cryptic message. It’s a shield outlined in white that sits in the center of a black background and is accompanied by the hashtag “#hellobrooklyn.” Apparently this is a tease of the Nets’ new logo and color scheme. We’ll find out soon enough. The team’s name change becomes official next week and the Nets are planning an official unveiling of their new look for Monday.
But on Wednesday a soon-to-be-fired (probably) IT technician at Barclays Center seems to have beaten the Nets to the punch, tweeting out the photo you see above (the employee’s account has since been deleted). You’re looking at plausibly the new logo of your Brooklyn Nets. It’s in line with what the franchise has been teasing. Well, aside from the blue construction tape.
The Nets, of course, are still remaining mum. Here’s CEO Brett Yormark:
will not comment on what has been circulated on the internet. Our entire brand identity will be introduced by us on monday.#hellobrooklyn
— Brett Yormark (@brettyormark) April 25, 2012
The alleged new look adopts elements of Nets’ current logo, such as featuring the word “Nets” atop a basketball, both enclosed by a shield. But the franchise is evidently departing from the red, white and blue color scheme it’s had since its days as the Americans in the ABA.
Back in September it was reported that part-owner and rap superduperstar Jay-Z would have a hand in the redesign. And while I would have enjoyed a modern update of the New York Nets’ jerseys from the time of Dr. J, I like the job Mr. Z has done. Simple yet stylish. Nothing cartoonish like the current look. Chris Christie probably hates it.