As Pittsburgh and Boston fans anxiously await the start of the Eastern Conference Finals series between the Penguins and Bruins, local restaurants and bars have been given plenty of time to get all their marketing ducks in a row. For Pens fans who enjoy grabbing a beer at Howlers Coyote Cafe in Pittsburgh, that means dropping by for a Sam Adams while you still can.
Howlers Coyote announced on its Facebook page Wednesday that it will no longer be serving Sam Adams, which is a brewing company based in Boston, once the Eastern Conference Finals begin.
“Two days left to order any Sam Adams,” a sign inside the bar currently reads. ” We will not be serving any Boston beers during the Eastern Conference Finals!”
Clever marketing tool? They got me to write about it, so I suppose I’ll give them that. However, it should be noted that a bar in New York did the exact same thing before the Super Bowl between the Giants and Patriots a couple of years ago. This is not a novel concept.
H/T Puck Daddy