Nike released a new ad featuring Tiger Woods and the voice of his late father, Earl Woods. It might be just me but I don’t know exactly what the point of this is or what it does for the company. Here’s the a video of the new Nike Tiger Woods ad featuring his father Earl Woods:
Um, OK so is Nike trying to remind people about Tigers’ “indiscretions”? If I were them I would think that I would want to move past it and make people focus on the here and now rather than the drama of a few months ago. I also find it really creepy that they are using his late father’s voice for this ad. Earl Woods died in 2006 and this ad has got some eerie “beyond the grave” type feel to it and it just really gives me a chill in my spine when I watch.
So with Tiger officially carrying the Nike torch, I wonder what their next move will be after this creepy campaign. Maybe they’ll be changing their slogan from “Just do it” to “Keep it in your pants.”