In case you haven’t seen it yet (don’t worry, only about 97 million have), Reebok released a commercial immediately after the Giants won the Super Bowl starring the ’72 Dolphins. It was a great commercial showing the Dolphins partying it up in a city called “Perfectville, established 1972, population 1.” Then there was a gift sent from Eli Manning to Mercury Morris telling him he could enjoy perfection for another year. Might as well watch the entire Perfectville commercial to refresh your memory it’s so good. Well, I had two questions about the commercial. One, did they have several versions of the commercial based on who won the MVP award (and is that why the gift was from Eli)? The second question, and the most important, is what happened to the version of the commercial had the Patriots won the game? Follow me here for a moment.
There’s no way a company spends all sorts of money buying adtime and filming a commercial only to have it work “in the small chance the Giants win.” Clearly they filmed at least two versions of it, ready to roll it out as soon as the game ended depending on the victor. Here is the alternate Perfectville commercial Reebok probably thought it would wind up playing:
Perfectville, Population 2. Gotta love it.