ESPN sent an extremely unfortunate tweet from their NASCAR account on Thursday afternoon. Funeral services for the late Kevin Ward Jr. were held on Thursday in upstate New York, where more than 700 mourners flooded South Lewis Senior High School to pay their respects. Here is the tweet NASCAR on ESPN sent and quickly deleted, courtesy of Deadspin:
We’re all human and we all make mistakes, but that is a pretty drastic one. A typo with the name would be bad enough given the sensitive nature of the subject, but the photo of Stewart made it really brutal. Realizing that plenty of people had seen the tweet, ESPN later issued an apology:
Deepest apologies to all for getting Kevin Ward Jr.’s name and photo wrong in an earlier tweet today.
— NASCAR on ESPN (@ESPNNASCAR) August 14, 2014
Again, everyone makes mistakes. Some are just more cringe-worthy than others.