What would Michael Jordan be without Nike? What would Nike be without Michael Jordan? If M.J. got his way at the beginning of his NBA career, we would know the answer to both of those questions.
Ronaldinho reportedly loses $750,000 Coca-Cola sponsorship after drinking Pepsi at a press conference
Brazilian football star Ronaldinho chose Pepsi as his beverage of choice at a recent press conference. If someone told you this, you would probably respond by asking them why you should care.
Those of us who follow baseball closely know better than to take Gold Glove Awards seriously.
From a business standpoint, it makes perfect sense that Anthony Davis is looking to trademark his unibrow.
LeBron James reportedly stands to make $10 million more a year in endorsements after winning championship
The most important thing LeBron James did by winning a championship is securing his legacy and silencing all of the critics. Now that he has a ring, there is very little all the LeBron haters can say.
Anthony Davis is known for his unibrow as much as he’s known for his dominant play and incredible shot-blocking ability. The expected No.
Swell times for the Miami Heat these days.
Sports marketing has come a long way since the days of Abe Stark’s curtly-worded “Hit Sign, Win Suit” in right centerfield at Ebbets Field.