Swell times for the Miami Heat these days.
Sports marketing has come a long way since the days of Abe Stark’s curtly-worded “Hit Sign, Win Suit” in right centerfield at Ebbets Field.
Robert Griffin III is already more than a household name, and if all goes to plan for the Redskins he’s going to be an NFL superstar.
The handful of remaining Bobcats fans in the world currently have their fingers crossed that the team earns the No. 1 pick in the upcoming NBA draft lottery.
When we think about the secondary ticket market for professional sports, the thought of paying way over face value typically comes to mind. That is not always the case.
The Pistons may be on their way to missing the playoffs for a third straight season, but at least their marketing department is thinking outside the box.
If the Jets’ goal in bringing Tim Tebow on board was to boost merchandise sales, their owner certainly isn’t going to admit it. We all know Tebow has the Midas touch.
Michael Jordan is a business man, and losing money is not part of his business plan.