The Pistons may be on their way to missing the playoffs for a third straight season, but at least their marketing department is thinking outside the box.
If the Jets’ goal in bringing Tim Tebow on board was to boost merchandise sales, their owner certainly isn’t going to admit it. We all know Tebow has the Midas touch.
Michael Jordan is a business man, and losing money is not part of his business plan.
Since becoming the biggest sports story of the year a little over a month ago, Jeremy Lin has done his best to suck up as little of the spotlight as possible.
Do Clippers have right to demand control of message, revenue cut if Darrell is profiting from being fan of team?
When people learned the Clippers had asked their most notable fan, Darrell Bailey, to drop “Clipper” from his nickname, there was a great deal of outrage.
The Knicks aren’t the only ones reaping the benefits from the Jeremy Lin hype.
There are the one-percenters, and then there’s Derrick Rose, who is now probably part of the 0.5 percent after the absurd shoe deal he reportedly signed with adidas on Friday.
Jeremy Lin graduated from Harvard with a degree in economics, so he’s not about to get schooled when it comes to financial issues.