$300 basketball shoes. That little notion is driving the entire sports world insane this week.
After watching the Olympics and listening to all the buzz surrounding the London Games, it is my understanding that Ryan Lochte has very few problems with the ladies.
Since he is widely considered to be the fastest man on earth, it’s easy to understand why Usain Bolt is such an appealing figure for endorsement deals.
Olympic superstars like Michael Phelps will make most of their life savings through advertising, but come actual Olympic time there are very strict limits to how they can market themselves.
What would Michael Jordan be without Nike? What would Nike be without Michael Jordan? If M.J. got his way at the beginning of his NBA career, we would know the answer to both of those questions.
Ronaldinho reportedly loses $750,000 Coca-Cola sponsorship after drinking Pepsi at a press conference
Brazilian football star Ronaldinho chose Pepsi as his beverage of choice at a recent press conference. If someone told you this, you would probably respond by asking them why you should care.
Those of us who follow baseball closely know better than to take Gold Glove Awards seriously.
From a business standpoint, it makes perfect sense that Anthony Davis is looking to trademark his unibrow.