It’s the economy, right? It has to be the economy. What else could possibly keep fans from paying $150 per ticket, $35 to park, $9 for a beer, and $4 for a pretzel? The second coming of the Great Depression has to be the reason NFL attendance could drop to its lowest levels since 1998, right? It could be that. It also could be that people are tired of ticket costs increasing while the in-home experience is on the rise.
Eric Grubman, the executive vice president of NFL Ventures and Business Operations, told the USA Today that he predicts league-wide ticket sales will drop 1%-2% this season, with season ticket sales slipping a whopping 5%. It’s the third straight year ticket sales have declined since the NFL set a record high back in 2007.