When Blake Griffin was drafted number one overall in the 2009 NBA Draft by the Los Angeles Clippers, he signed a reported 2-year shoe endorsement deal with Nike for $400,000/year.
To the average person, that’s nearly 10 years worth of salary or one year’s worth of free Nike products. To us fans, that seems like an incredible deal, one that we would sign in a heartbeat. But in the world of NBA mega-endorsements and multi-million dollar deals, Blake Griffin is severely underpaid. With his hype and fame skyrocketing higher and higher with each and every dunk, Blake’s value-to-cost ratio is growing.
Looking at the last few draft classes, here are a few examples of shoe endorsement deals for top flight rookies:
Kevin Durant/Nike – 2007, #2 pick, 7-years, $60 million
O.J. Mayo/Nike - 2008, #3 pick, $400,000 per year
Derrick Rose/Adidas – 2008, #1 pick, $1 million per year
Michael Beasley/Adidas – 2008, #2 pick, $650,000 per year
Blake Griffin/Nike – 2009, #1 pick, $400,000 per year
Brandon Jennings/UnderArmor – 2009, #10 pick, 2-years $2 million
John Wall/Reebok – 2009, #1 pick, 5-years, $25 million