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Thursday, October 23, 2014

Notre Dame switching from adidas to Under Armour

Notre Dame Under Armour

Notre Dame is switching equipment brands from adidas to Under Armour for all its sports teams, according to a report.

The Fighting Irish decided to shop around after its 10-year deal with adidas expired, and the change will happen at the end of the school year, according to ESPN’s Darren Rovell.

Notre Dame first struck a deal with adidas in 1997. The sides reached a 10-year extension in 2005 that expires this school year. Notre Dame apparently used to be adidas’ top program, but that changed when they signed Michigan in 2008.

Adding Notre Dame is a huge move for Under Armour, which already outfits Auburn, Hawaii, Maryland, Texas Tech, Boston College, Utah, Northwestern, St. John’s, South Florida and South Carolina, among other colleges.

Though they are a relative newcomer in the sports apparel industry, Under Armour has already gained a huge market share and become a major player. Founded in 1996, the company is publicly traded and reported revenues of $1.83 billion in 2012.



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