Lane Kiffin says his Twitter personality attracts recruits

Lane Kiffin may have toned down his brash attitude a bit since becoming Florida Atlantic’s head coach, but one area where he remains vocal is on Twitter.

Kiffin’s Twitter is a goldmine for humor, but you can also frequently find him trolling Alabama there.

Other college football head coaches aren’t acting so boldly on their Twitter accounts, so why is Lane? He says it helps bring attention to his school and attracts recruits.

“People say ‘Why is he doing that on Twitter? Why is he doing that? Well, he’s doing that because it’s helping the school. It’s bringing more kids here. The recruits like it. The recruits’ parents like it. And our fan base likes it. Maybe someday you guys will get that,” Kiffin told SI’s Andy Staples for a story published on Wednesday.

It seems to be working, too.

Kiffin is bringing in some recruits — many as transfers — and helped the team go 11-3 last season. The school also says applications were up 35 percent, which they attribute to the attention Kiffin has drawn to the university.

Maybe he does know what he’s doing.