A USC football billboard featuring Matt Barkley that appeared in Westwood nearby the UCLA campus was covered on Tuesday, sparking a mini-mystery. Both USC and UCLA denied any role in the billboard being covered. A USC spokesman even saying the billboard was part of a city-wide marketing campaign. Finally the billboard company admitted they were the ones who decided to cover it up.
According to KTLA, the billboard site is owned by Regency Outdoor Advertising, a company co-owned by Brian Kennedy, a prominent USC donor, after whom a USC practice fields is named. Kennedy reportedly said the company decided to move the Barkley board to another location.
It seems like this comes down to some big USC fans trying to taunt UCLA by putting the billboard up by the Bruins’ campus. It’s no wonder USC tried to distance themselves from the campaign.
Regardless of who was responsible for the billboard, this is now the second time USC has taunted UCLA in the past few months when it comes to football. The Bruins need to respond on the field to maintain their self-respect.
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