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UCLA disrespects USC in Coliseum after win

UCLA has been dominated by USC in the crosstown rivalry for the last decade, so the Bruins were justifiably fired up after beating the Trojans in the Coliseum 35-14 on Saturday. The win marked UCLA’s first win at the Coliseum since 1997; it was the first time the Bruins have won back-to-back games against USC since 1997-1998; and the 21-point win against USC was the program’s largest margin of victory at the Coliseum. They had plenty of reasons to celebrate, but the Bruins disrespected the Trojans in their celebration.

First up, as reporter Beto Duran showed, UCLA players spiked flags into the ground at midfield of their rival’s stadium:

Keep in mind that UCLA made a specific threat to USC last year that if their drum major planted a sword in the logo midfield at the Rose Bowl, they would prevent them from marching at halftime.

Then outside the locker room, Jim Mora yelled “we own this town” while addressing his players:

Jim Mora UCLAThat was supposedly said not too far from USC players.

Mora was more diplomatic in his postgame news conference, saying that UCLA only owned the town temporarily until the next meeting between the teams, but you better believe USC will hear about his comments.

As if driving the stakes into midfield and saying “we own this town” weren’t enough, Mora also called USC “Southern Cal,” which is a name they notoriously despise.

Mora has referred to USC as “Southern Cal” in the past, so maybe it was habitual rather than intentional, but it still comes off as a slight.

UCLA certainly earned the right to celebrate after beating USC, but just remember that the more you celebrate and rub in a win against your rival, the more they will remember it the next year, and the harder you’re making it on yourself to win again the following season.



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  • Jason Dickson

    Just to point out that after USC beet UCLA 50-0 they made shirts, is that rubbing it in?

  • joel

    USC has also rubbed it in, Pete Carroll calling for the bomb instead of running out the clock, and during a run of four straight Rose Bowl appearances USC players referring to the Granddaddy Stadium, after victories over the Bruins, as their home away from home field.

    I do agree with you Larry, they don’t realize in the moment that in a rivalry what goes around comes around. Ask Nick Saban.

  • Harvard83

    SUC needs to keep the ogre and keep on swallowing. Where are all the smack talkers? Wasn’t it great to see the coliseum trashed by puny, spent trojan$? I love how my “Little Boys” came in and showed them how to play a man’s game. Can’t wait for next year and UCLA’s three-peat. Eight-clap from beautiful Westwood! UCLA EVERYWHERE!!!!!!!!

  • http://larrybrownsports.com Larry Brown

    Yup and who won the next year?

  • RoycePowell

    Wow Larry!! Such an insightful hard hitting report on UCLA celebrating at the school with an ingrained culture of entitlement and cheating its laughable. SUC has talked s?&t for so many years, especially all the years they have lied and cheated their way in various sports…I know you are very precious about SUC and their pro team but I’m sure they will rebound in the next few years in both football, with a higher pay scale for the players, and also basketball, just ask Andie Enfield and Timmah Floyd….Fart On!!