CBS Rejected Players Union TV Ad
It’s the week of the Super Bowl and a time when the only focus for the NFL should be the big game. Unfortunately, the possibility of a work stoppage looms over the game and leaves us wondering whether next season will go on as scheduled. I’ll say one thing: the connection between the TV networks and the league is not helping matters.
The web site AdAge says CBS College Sports Network rejected a “Let Us Play” ad from the Players Association that was to run during the NFLPA All-Star Game on Saturday. One can say that CBS just wants to avoid the issue, but the union feels like the network’s connection with the league is keeping them from airing the issue.
For the time being, the union has relied on social media efforts to spread their message. Here’s what one of their ads on YouTube looks like: