When Jacoby Jones returned the opening kick of the second half of the Super Bowl 108 yards for a touchdown Sunday night, he did more than just pad the Baltimore Ravens’ lead and set a Super Bowl record. He also won free furniture for lots of people in the Baltimore area.
According to the Baltimore Sun, a furniture company called Gardiners Furniture offered to refund money on all furniture purchases between Jan. 31 and 3 p.m. on Sunday if the Ravens returned the opening kick of the game or the start of the second half for a touchdown. As if Jones wasn’t going to be popular enough after the play.
“That was amazing!” the store posted on its Facebook page after Jones’ 108-yard scamper. “Furniture is FREE! If you made a purchase this weekend, it’s your lucky day. Go Ravens!”
The store has run the promotion for the past three years. This year, customers bought $600,000 worth of furniture during the promotional time period. Kasee Lehrl, the advertising and marketing manager of Gardiners, told the Baltimore Sun they are overjoyed with the result.
“We’re obviously thrilled,” she said. “So exciting.”
Yes, they took out an insurance policy. It’s not uncommon for stores to run promotions like this, but it’s extremely rare for the consumers to come out on top. Earlier this season, we saw a Denver appliance store offer free appliances for a Broncos shutout. A Chevy dealership later offered the same thing for a Redskins shutout, but neither team came through. That’s because neither team had Jacoby Jones.
H/T The Big LeadGoogle+