Jaguars selling opposing team merchandise at their stadium
The Jacksonville Jaguars are having another terrible season, and apparently merchandise sales are down. Why else would the Jags be selling swag from opposing teams in their own stadium?
That’s right, the Jaguars have been offering apparel from other NFL teams — some division rivals — at EverBank Field.
It's cool tho! The @Jaguars are testing out opposing fans merch sales on us. Been doing it since the season started. pic.twitter.com/6pvyOukyXU
— Jagvangelist (@BoldCityCap) November 13, 2016
Big Cat Country has more of the story behind the merch, though it’s pretty much as sad as you’d expect. The Jaguars say they have been testing out the sale of opposing teams’ merchandise to see how fans react, leaving open the possibility that it may not continue in the future.
After the two terrible interceptions Blake Bortles threw in Sunday’s loss to the Houston Texans (videos here), we can probably assume his jerseys aren’t flying off the shelves. Maybe the Tennessee Titans, who blew out the Green Bay Packers, will make more money off Jacksonville fans than the Jaguars do.
H/T LBS reader Kevin D.
