Martellus Bennett shouts out Imagination Agency on SNF

New England Patriots tight end Martellus Bennett did not shout out his alma mater Texas A&M during introductions for NBC’s “Sunday Night Football.” Instead, he mentioned “The Imagination Agency,” and there’s a good explanation for that.

First off, here’s the clip that was played prior to the Patriots-Arizona Cardinals game:

Marty, The Imagination Agency. pic.twitter.com/2ch8uZZaGL

— Danny (@recordsANDradio) September 12, 2016

So what is The Imagination Agency? It’s a multimedia production company created by Bennett designed to help children. The first product was a children’s book along with an interactive app. They have an Instagram page you can follow.

Bennett shared more about the project during this interview on the Patriots’ site.

Just when you thought Marty B was goofing around, it turns out he had great intentions.