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Mission: Humanize Tiger a Success

By now we’ve all deconstructed the Tiger Woods apology statement as if it were the Zapruder film (back and to the left!). Many people feel Tiger came across sincerely while others feel his statement was too contrived. I’m one who feels Tiger’s statement was too prepared and too scripted to be completely satisfied by the apology. If I were grading the statement for how it was written and the themes the P.R. staff preached, I would give it an “A,” but I wish it were Tiger speaking more sincerely. I’m in the minority because most people bought the sincerity of the apology and forgave Woods. Accordingly, they bought into one of the biggest messages Tiger’s people wanted to communicate: Tiger’s human.

Throughout his life, Tiger’s been portrayed as a deity, an inhuman prodigy placed here on Earth to make golf look easy. He was the spokesman of several companies and pushed as a role model whom we should aspire to be like. Books were written about him and commercials were made with him, all telling us that he was better than us and that he was the model person. Now, Tiger’s P.R. team is making its best effort to tear all that down in an effort to sell us the concept that Tiger is human, flawed, and needs help like the rest of us.

One of Tiger’s greatest messages was that he needed help. He said he would continue to receive therapy and treatment. He convinced us life was more about what you overcome, not how many majors you win on the golf course. He tried to sell us on a message that he has problems just like all of us and that he wants to be a symbol of overcoming issues. I still am wondering about the issues he talked. What’s he overcoming? What therapy? What help? The only help Tiger needs is deciding what tournament to play next. This guy needs to get out of that b.s. sex rehab he’s in and focus on his golf game.

While many people have bought into Tiger’s message and problems, I haven’t. Tiger’s convincing the world that he’s rehabbing himself for problems I’m still unsure of. Sexual rehabilitation my butt. This is image rehab and image therapy and nothing more. I just hope Tiger gets his crap together and gets back out on the course so we can forget about this nonsense sooner than later. What a waste it would be for him to miss the rest of the season; he has so much more to accomplish in his career.


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  • Chuck Mauldin

    I believe Tiger is being truthful and speaking from the heart. I thnk he can and will regain our respect.
    Respect is given until someone does something to lose your respect.
    Tiger will have to earn my respect and I think he will.
    Chuck Mauldin

  • Kevin/Indianapolis

    Tiger’s problems started on the night of the accident, an incident which has yet to be explained. Many conflicting reports were reported when it occured; no answers have been forthcoming. Had a woman been found battered and bruised after a minor traffic accident, instead of a man as famous and recognizable as Tiger Woods, felonious assault or attempted murder could easily have been among the charges filed against the individual responsible for the injuries. No real investigation was ever launched. Woods healed in secrecy, a minor citation was issued, Elin was never charged nor suspected of any wrongdoing.

    Instead, inquiries about Elin’s use of a golf club and her own creative form of vigilante justice have been cast aside and even lauded by many. It has been assumed that she not only knows how her husband was injured, but that she could have easily been the reason he was found in a semi-conscious stupor at 2:45 in the morning.

    This situation was originally reported with Tiger having been transported to a local hospital in “serious” condition. People around the country, myself included, assumed that he was in danger of dying from the car accident, never imagining at the time that the next time he’d be seen in public would be on February 19th, nearly 3 months after he first received treatment.

    More details are likely to surface regarding Tiger’s affairs and sexual deviations. Little will be revealed concerning the joyride he took in his Escalade on the night after Thanksgiving. Instead of discussing what happened and why, he was far more concerned with a last ditch attempt at protecting his integrity while keeping the pipeline open to his own future economic growth. Someone needs to inform him that his character has taken an irreparable hit…the image of his perfect life has been permanently yellowed. Too bad…all he had to do was sit down and be honest. Or simply shut up and go back to golfing. He did neither.

  • http://larrybrownsports.com Larry Brown

    It’s interesting what you said. Boiling it down to that is a good way of looking at it and you’re right. Either sit down and be honest or shut up and return to golf. You’re right, he didn’t do either one