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Thursday, October 30, 2014

Dancing With the Stars hoping to draw ‘young male following’ with Erin Andrews

Erin-AndrewsABC’s “Dancing With the Stars” officially announced on Monday that Erin Andrews will be taking the place of former co-host Brooke Burke-Charvet for the show’s upcoming season. Burke-Charvet, 42, said she was “shocked” by the decision and had no idea she was being let go. It sounds like youth was the driving force behind the move.

According to Us Weekly, “Dancing With the Stars” executives loved Burke-Charvet but are hoping Andrews will make the show more appealing to a “young male following.”

“Everyone loved [Brooke], but the execs wanted a whole new show,” a source reportedly told Us. “They’re desperate for those (young male) viewers.”

Makes sense — kind of. Andrews is 35 and is more in her “prime” than Burke, who appeared in Playboy Magazine in 2004 when she was roughly Andrews’ age. However, are young men really going to watch a show that is predicated on dancing just to see Andrews?

Andrews will still be fulfilling her duties with FOX Sports, so I’m guessing any guy who wants to drool over her will be tuning into a college football pregame show before he tosses on “Dancing With the Stars.” In reality, DWTS was just looking to inject newer, younger energy. Such is life in the television business.



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