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Saturday, November 22, 2014

Kings drop Rocco’s Old School as sponsor after owner tried to hire hitman to kill model wife

Dino Guglielmelli Monica Olsen

The Los Angeles Kings dropped “Rocco’s Old School Products” as a sponsor after learning the company’s owner was being investigated for trying to hire a hitman to kill his wife.

53-year-old Dino Guglielmelli pleaded no contest Friday to attempted murder charges after a recording showed he tried to pay an unemployed army vet $80,000 to kill his wife, former model Monica Olsen, while the two were going through a bitter divorce.

Guglielmelli is scheduled to be sentenced on Wednesday and faces nine years in prison after pleading no contest to second-degree attempted murder charges.

Guglielmelli is the owner of Creation’s Garden, a supplements and beauty care company. One of the subsidiary brands of the company is Rocco’s Old School, which specializes in tattoo aftercare products. Rocco’s Old School was the presenting sponsor of the LA Kings Ice Girls and worked with the Kings on other sponsorship projects until early in the season, evidence shows. This photo was taken in September:

The company’s name still appears on the Kings’ website in association with the Ice Crew:

Kings Ice Crew Roccos

LBS was informed that Rocco’s was dropped as a sponsor when the charges first came to light. The Kings began using their own logo in association with the Ice Crew for a few months until finding a new sponsor. They have since replaced Rocco’s with Zerorez Socal. Zerorez is a carpet and tile cleaning company, so sponsoring a crew that cleans the ice is a natural fit.

Guglielmelli was busted after the Army vet he tried to hire freaked out and contacted police before secretly recording Guglielmelli. Guglielmelli spent eight months in custody after it was discovered he was trying to wire $4.4 million out of the country and flee.

Guglielmelli and Olsen were married in 2004 and have two children together. They were going through a divorce after nine years of marriage and were fighting over money and custody of their children.

When asked on the recording about killing the mother of his two children, prosecutors say Guglielmelli said:

“They’re totally fine. All they need is their dad.”

Below is a video showing some still modeling photos of the 32-year-old Olsen:

And here is a video report on the story:



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