Top bid for UFC reportedly near $4.19 billion, likely to be accepted

Talk of a UFC sale continues to persist, with a new report claiming that the organization is set to become the most valuable sports franchise in the world.

According to Jeremy Botter of FloSports, the highest bid for UFC came in at $4.19 billion, higher than the asking price. Dana White would reportedly remain in his role and the operation would continue largely as it has, with further growth, likely into China.

White denied the report, though that doesn’t necessarily indicate anything. No formal announcement is likely until after UFC 200 at the earliest.

These rumors are largely consistent with the other stories that have been floating around in recent days, and where there’s smoke, there’s usually fire. It would be one heck of a profit for the Fertittas, who purchased the company for just $2 million 15 years ago.

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