From a business standpoint, it makes perfect sense that Anthony Davis is looking to trademark his unibrow. The more Davis dominated college basketball last season, the more famous his prominent unibrow became. People love the unibrow so much that they are willing to incorporate it into their chest hair, so it would stand to reason that big bucks can be made off of unibrow-related merchandise if Davis becomes an NBA star. The problem is he could have to pay huge money to trademark the phrase “Fear the Brow.”
According to TMZ.com, a savvy businessman named Reid Coffman trademarked “Fear the Brow” last November to use the phrase on merchandise in his Kentucky apparel store Blue Zone. As you might expect, he is not willing to give it up at a discounted price.
“If someone like Nike took this slogan over it could be worth millions,” Coffman said without naming his price.
Coffman is right, and you can’t blame him for wanting to profit from his great idea. The one thing Davis can hope for is that it is determined that the trademark has been created from his persona, which could give him the rights to the slogan without having to pay through the nose for it. What we do know is that the unibrow is here to stay and either Davis, Coffman or both are going to make some serious coin off of it at some point in the near future.
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