There are marketing companies whose entire job is to figure out how to boost an organization’s social media profile. I’m guessing none of those marketing firms would recommend deceiving your fan base to do so, but that’s what German soccer club Bayern Munich did.
Early Thursday, the soccer team announced on its Facebook page that it had signed a new offense player. They said they would have a press conference later in the day to announce the signing, and fans had to “like” their group on Facebook to see it.
Low and behold, they had not signed a player. Instead they drove fans to the Facebook page to promote a new app. They eventually apologized to their fans after suffering some backlash. Here’s the translation of the message from Bing: