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Kim Kardashian-Bret Lockett Cheating Story Just Buzz for New Season of Show

One of the hottest stories Wednesday was the report from In Touch Weekly that Kim Kardashian was caught cheating on fiance Kris Humphries. This is the exact sort of “bombshell” intended to make teenyboppers and housemoms gasp incredulously while running to the supermarket to pick up their copy of the fake news. In reality, the extent of Kim’s sins depends on your definition of cheating, because the report says she had phone sex and flirted with New England Patriots safety Bret Lockett over text message. Not only is it not the sort of cheating they would like you to believe, it also seems to be all-too-perfectly timed.

The newest season of Keeping up with the Kardashians premieres on Sunday. The engagement to Kris Humphries is a nice new story line for the show, but is it juicy? It’s a change, but I’m not so sure it’s titillating. Not only that, it’s also two weeks old, which might as well be 10 years ago in our ever-changing digital age. The Kardashians needed something big — something huge — an “oh my god” controversy to make everyone tune in Sunday to see what’s going on with the family. They needed just the type of story In Touch published.

When you think about it, is texting someone else that bad? I would consider it wrong, but if it’s old news, it probably already was addressed by the couple. Do you really think Wednesday was the first time Humphries heard about Bret Lockett? Of course not — we’re not that stupid.

The magazines and the entertainers work hand-in-hand; they need each other in order to survive. The celebrities crave the attention and relevance that comes with being on the cover of a magazine. The magazines and websites are dying for exclusive stories that will generate traffic and sales. As long as they get an inside scoop (like Kimmie cheating), what do they care if they’re being used to generate buzz for the show?

You really think they weren’t in on this story together?

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New England’s Bret Lockett Misspells “Patriots” on Decorated Denim

Last week at the Elizabeth Glaser Kids for Kids Celebrity Carnival, New England Patriots safety Bret Lockett designed a pair of denim jeans for his nephew at American Eagle’s 77kids denim decorating booth.  Nice gesture, right?  Let’s just say I hope the nephew is too young to spell.

As told by the NY Post, Lockett misspelled the word “Patriots” and instead wrote “Go Patrits” on the back pocket of the jeans.  Maybe he forgot the “O” because he plays defense?  Wow, terrible joke.  In all seriousness though, I know how that goes.  Sometimes you just get so caught up in the bedazzling that you forget how to spell and the glue dries and then it’s too late.  No, but seriously in all seriousness, we’ll give Lockett the benefit of the doubt just for attending the event, which was a benefit for pediatric AIDS research.