Floyd Mayweather Jr. had the smile of a man who knows he’s making $41 million this weekend. “Money” was just hamming it up for the cameras during Friday’s weigh-in prior to his fight with Canelo Alvarez. He wore the expression of a relaxed, confident man. Heck, he was chewing gum throughout the weigh-in and even got Canelo to crack a smile during their staredown because he was smiling so much.
Floyd Mayweather Jr. is a masterful self-promoter, but he is not necessarily known as a huge trash talker. Sure, he’ll trash talk plenty if it’s called for, but he has been pretty respectful of opponents in the past. Why is that? Because he hand picks his opponents and only fights guys he knows he can beat. Most of his trash talk is reserved for guys he’s really afraid of, like Manny Pacquiao.
Those following the buildup for Mayweather’s fight on Saturday against Canelo Alvarez know that Money hasn’t been bringing the trash talk. Aforementioned reasons have a lot to do with that — Mayweather just isn’t too worried about Canelo. But another reason he hasn’t been too vocal is simple logistics.
“The kid can’t speak English,” Mayweather explained to ESPN’s Tim Keown. “He wouldn’t know what I was saying anyway, so what’s the point?”
There’s more to it than just that. Mayweather has been able to accomplish something that few others can: he has mastered the art of making himself a villain without becoming a villain to his opponent. By being cocky, boastful, and unlikable, he gets fans to buy his fights because they want to see him knocked out. He doesn’t need to play off another person to sell a storyline; he sells himself.
The amazing part of Floyd’s plan is that it helps him disarm his opponents.
All of Floyd’s opponents are enjoying their biggest pay day and publicity rush they will ever have. How can they really be mad at Mayweather when the undefeated boxer is helping to build their career and lifetime savings? Mayweather is truly brilliant in this manner.
Alvarez was asked about Mayweather’s lack of trash talk leading up to their fight, and he offered an explanation.
“I think it’s because his other opponents want to talk trash. I respect everyone except when we get in the ring.”
When you have two guys being passive towards each other, there aren’t many fireworks. But none are needed; enough people want to watch Floyd fight to see if this will finally be the time he loses. And Canelo has so many Mexican fans who watch his fights, he already has a built-in audience. No phony trash talk has been needed for this one; it sells itself.
Boxing organizations such as the WBC are absolutely meaningless. They are b.s. organizations with b.s. rules, b.s. champions and b.s. contenders. Oh, and they’re all on the payroll of promoters, too. But we have to give credit where it’s due — the WBC did do something very cool for the Floyd Mayweather Jr.-Canelo Alvarez fight. They created a solid gold belt to award the winner of Saturday’s bout.
WBC President Jose Sulaiman showed the belt off to the media on Tuesday. Here are the specs on the belt:
The green and gold belt, which was designed by a Mexican artisan, measures 1.28 meters in length by 30 centimeters in height and is made of pure gold and Italian leather. It also includes the Mexico Tourism logo, which will mark the winner as an ambassador of Mexico, not only in Mexico, but throughout the world.
The Mexican tourism logo and the Mexican flag are on the belt huh? What, are they anticipating a Canelo win or something?
“The WBC has produced a very special belt for this occasion,” Golden Boy Promotions CEO Richard Schaeffer said of the belt. “It’s a first time that they have melted a big gold bar into the belt. This is a belt made of pure gold.”
below is another look at the badboy:
Floyd Mayweather Jr. and Canelo Alvarez are ramping up the promotion for their Sept. 14 fight in Las Vegas, and both hosted media workouts this week. The two fighters appear to be focused, training hard, and well prepared for their opponent. Canelo thinks he will be at his best for the fight, and a wise Mayweather is not overlooking the 23-year-old.
“He’s no pushover; I can’t overlook him,” Mayweather told the media this week. “I just have to go out and execute the game plan and do what I do best. Nothing worries me. I can make adjustments.
“This is a great matchup. He’s a puncher. I’m a sharp boxer. You know, a lot of times I hit these guys and I make them go into survival mode. Even in the Robert Guerrero fight I was looking for the knockout, but I hurt my hand. So I wasn’t impressed with myself — because I didn’t get the knockout. This time around, I’ll be looking for the knockout.”
While Mayweather says he will be looking for the knockout, Alvarez will also be looking to do damage. Canelo has 30 knockouts and feels that his game will be elevated facing the best.
Floyd Mayweather Sr. says he has some inside sources at Canelo Alvarez’s camp leaking information to him.
Floyd Sr. is back working with his son for the second fight in a row after the two previously had a falling out. Chris Robinson at Hustle Boss caught up with Floyd Sr. in Las Vegas last week, which is when the trainer revealed that he has inside info on his son’s Sept. 14 opponent.
“It’s a bunch of a b.s.,” Mayweather said. “That’s all it is — a bunch of b.s. Because I’m getting a bunch of knowledge myself. I’m getting a whole bunch of knowledge about what’s going on. [Canelo is] telling his trainer what to do. He tells his trainer what to do. His weight is still up there. None of that stuff is true.”
When asked a followup question about the implication that there is a mole in Canelo’s camp feeding information, Floyd gave a cautious answer.
Floyd Mayweather Jr. is giving the fans what they want. The undefeated boxer announced on Twitter on Wednesday that he will be fighting Canelo Alvarez on Sept. 14 in Las Vegas.
I chose my opponent for September 14th and it’s Canelo Alvarez. I’m giving the fans what they want. It will be at the MGM Grand.
— Floyd Mayweather (@FloydMayweather) May 30, 2013
Canelo (42-0-1, 30 KOs) has long been discussed as a potential opponent for Mayweather. Mayweather (44-0, 26 KOs) chose to fight Robert Guerrero earlier this month after deciding between the two. He disposed of Guerrero easily, which led to fans, promoters, and TV execs clamoring for a tougher test for the champion. He’ll get that in Alvarez.
Canelo, like Mayweather, has never lost, though he did fight to a draw in his sixth career fight. The 22-year-old Mexican fighter will be Floyd’s most difficult opponent since Miguel Cotto.
Mayweather has had the September fight date reserved for several months. There were some concerns that he wouldn’t be able to return to the ring in time for the fight after he hurt his hand against Guerrero, but that does not appear to be the case.
The fight will take place at a 152-pound weight limit. Mayweather has mostly fought at the 147-pound limit, though he moved up to 154 for Cotto and Oscar De La Hoya. Canelo fights at 154, and SI’s Chris Mannix says there will not be a limit for Alvarez concerning how much he will be able to weigh after the weigh-in.
De La Hoya, whose Golden Boy Promotions promotes Alvarez, tweeted a picture of Canelo signing the contract:
Canelo Alvarez (42-0-1, 30 KOs) vs. Floyd Mayweather Jr. (44-0, 26 KOs) is the fight fans want to see. Both boxers are undefeated and considered the best in their weight classes. Mayweather beat Robert Guerrero with ease in his fight two weeks ago, so fans want to see him step up the competition. So do his promoters and television partners.
Golden Boy Promotions said that arranging a fight between Mayweather and Alvarez is a No. 1 priority. Golden Boy promotes Alvarez and has promoted Mayweather’s last seven fights on a fight-by-fight basis. However, there was some speculation recently that a weight issue could serve as an impediment to the fight.
Canelo has fought at 154 pounds for his last six fights, while Mayweather has fought at 147 pounds for eight of his last 10 fights (he fought at the 154 limit for the Oscar De La Hoya fight in 2007 and the Miguel Cotto fight last year).
Alvarez’s trainer, Chepo Reynoso, told Boxing Scene that Mayweather wants the fight at 147. Reynoso says there is no way Alvarez drops down to that weight (he hasn’t fought at 147 since March 2010). They proposed a catch weight, but Floyd reportedly is refusing. Golden Boy CEO Richard Schaefer reportedly says that is not true.
“Whoever is talking, discussing or stating that there is a weight issue regarding a potential Mayweather vs. Canelo fight does not know what they are talking about. This is all bulls—,” Schaefer told Boxing Scene.
Schaefer went on to say false reports like that can ruin fights.
I don’t know that a report like that would ruin the fight, but I don’t think the information is true. We have seen in the past that Floyd is open to moving up in weight for fights. The price has to be right like it was with Cotto and De La Hoya, and Floyd also has to feel like he can win. With Golden Boy and Showtime putting pressure on him, maybe Mayweather will finally agree to fight Canelo. We know they were close to an agreement in the past.