True story: I originally became a Cincinnati Bengals fan about 25 years ago because I thought the Ickey Shuffle was the coolest thing ever. I was about five years old then, so anything silly seems cool at that age. What I didn’t realize was that the Ickey Shuffle would still be that awesome when you’re 30. Geico did.
Geico unveiled a new campaign for the start of the NFL season that features former Bengals running back Ickey Woods doing his famous touchdown celebration dance in everyday situations, such as at the grocery store.
They even have an “IckeyFy” game at their YouTube channel.
Whether it’s Ickey doing the Ickey Shuffle or Dikembe Mutombo doing his finger wag, Geico seems to know exactly how to connect with sports fans.
Sidenote: I’m guessing Geico got the idea to put Ickey in the meat aisle because Woods was a meat salesman after his football days.