One of the most notable aspects of opening night of the NBA season on Tuesday was how much LeBron James was featured in the commercials. The Miami Heat star was the pitchman in new Samsung Mobile and Nike commercials that aired nationally throughout the first two games, both of which portrayed him as a lovable, friendly and wholesome character, or as branding expert Nate Jones calls it, the “athlete next door.”
Colin Kaepernick “shaved” off one of his eyebrows after losing a bet to Russell Wilson over the Seattle Seahawks-San Francisco 49ers game on Sunday night, but it was all done as part of a brilliant marketing scheme by EA Sports.
Kaepernick and Wilson starred in a commercial over the offseason promoting EA Sports’ NFL video game Madden 25. While they made the commercial, they also recorded a bit where they bet each other an eyebrow on the outcome of the big NFC West game between their teams. The bet got tons of publicity during the week, but Wilson admitted on Softy Mahler’s radio show in Seattle that the bet wasn’t real. That didn’t stop EA Sports from releasing a video following the game of Kaepernick shaving off his eyebrow.
For those unfamiliar with how this sort of thing works, a company like EA will film two versions of the commercial — one with Kaepernick shaving the eyebrow and the other with Wilson doing it. Then they release the appropriate video based on the outcome of the game. You may recall that Reebok did the same thing with its Perfectville commercial after the New England Patriots lost the Super Bowl in 2008. Here’s the alternate commercial.
Say what you will about Bobby Valentine and his inability to hold a job in professional baseball, but the man clearly has a sense of humor. Valentine’s career with the Boston Red Sox lasted about as long as most of us expected and went about as well as we would have imagined, so he decided to take a safer job as the athletic director at Sacred Heart University this year. It would also appear that he is making a few bucks from CBS Sports.
When you have been fired as many times as Bobby V. has, it becomes a punchline. And what do companies do with punchlines? They turn them into advertisements, which is why CBSSports.com has decided to feature Valentine in a fantasy baseball commercial. As you can see, the advertisement is dedicated to Bobby V. basically heckling himself for being fired so frequently throughout his career. It’s hilarious.
“I know, I’m fired.”
Talk about having no shame in your game. Valentine may say stupid things that inhibit his ability to land new jobs, but he still has his marketability.
NFL Network had an excellent commercial that aired during the fourth quarter of the Super Bowl that sparked the question: who is Leon Sandcastle?
Sandcastle was the fictional alter-ego created by NFL Network analyst Deion Sanders, who shows up at the 2013 NFL Combine to prove that stars like RG3, Russell Wilson, and Andrew Luck are not the most dominant rookies ever.
During the commercial, Sanders wears a wig and signs up for the combine under the name “Leon Sandcastle.” He runs a 4.2 40-yard dash, and gets hyped up by NFL Network analysts Mike Mayock and Kurt Warner. Eventually, the Kansas City Chiefs supposedly select Sandcastle No. 1 overall.
The commercial led to some solid jokes:
GoDaddy has become a regular Super Bowl advertiser and is know for its commercials featuring copious amounts of T&A. This one hardly has any variance.
In an effort to show how GoDaddy merges “sexy” and “smart” features, the company has beauty Bar Refaeli make out with nerdy “Walter.” The commercial is narrated by driver/company spokeswoman Danica Patrick.
We post this video for two reasons. One, the shock value for this spot is off the charts, so we’re trying to give you a heads up on what to look out for Sunday. Two, we must discuss that lucky nerd.
The dude who gets to make out with the gorgeous Refaeli is Jesse Heiman, an actor whom you have probably seen in many movies. Heiman has appeared in 65 titles according to his IMDB page. He was one of the dudes sitting on the couch for “Topless Tutors” in Van Wilder, and he was the real Petey in “American Pie 2.”
Our favorite Heiman role, though, came in “The Rules of Attraction.”
Deadspin posted it and called it “The Most Athletic Football Play Of The Year Took Place In A High School Scrimmage.”
“Since the video was uploaded more than three weeks ago, and barely has 400 views, it’s safe to say it’s either legit or the worst-marketed viral video ever,” wrote Barry Petchesky.
Well it looks like the video was part of a viral marketing campaign, and it did force me to take notice. The clip was part of an AT&T commercial featuring Bob Stoops, and the point is to show how awesome moments can spread rapidly, and how AT&T devices can help you share cool things. Here is what the AT&T commercial looks like:
Say what you will about ESPN. They’re too mainstream. They steal people’s stuff without giving credit. They protect certain sports figures. Whether you agree with the complaints or not, you have probably heard them all. But don’t you dare try to say the most recent “This is SportsCenter” commercial that the World Wide Leader released isn’t solid gold.
Since he is almost always shown from a straight-on angle, very few people realize that John Clayton has a mullet/ponytail of sorts hanging from the back of his head. The man they call “The Professor” has a hairstyle that has been a running joke among the blogosphere for quite some time now, and ESPN finally decided to get in on the fun. Thank goodness for that. Anything less than a round of applause for John Clayton the headbanger would be a drastic injustice.
H/T The Big Lead