Quantcast

Paulina Gretzky appears in new TaylorMade commercial (Video)

Paulina Gretzky is now engaged to PGA golfer Dustin Johnson, which I guess brings her that much closer to the game of golf. Earlier this month, we were surprised by a video Gretzky posted on Instagram showing her impressive golf swing. We were much less surprised to see her make a cameo in the new TaylorMade commercial.

Paulina-Gretzky-Taylormade

Johnson is one of TaylorMade’s best clients, so it makes sense that his fiancee would be featured in an advertisement for the company that endorses him. TaylorMade obviously needed an attractive woman for their new “Speed Police” marketing idea, and we all know how Paulina can, well, bring the heat. This probably won’t be her last commercial.

Video via Eye on Golf

Scarlett Johansson SodaStream Super Bowl commercial ‘banned’ by FOX (Video)

Scarlett Johansson SodaStreamScarlett Johansson is the new global brand ambassador for SodaStream, and the blond beauty will be featured in a Super Bowl ad for the company this weekend. But the commercial you’ll see is one that has been edited to fit FOX’s demands.

No, the commercial wasn’t flagged because it shows ScarJo in provocative poses or clothing that’s too hot for TV. Rather, it’s because at the end of the commercial, Johansson mentions Coke and Pepsi in a negative way. The marketing company behind the commercial says FOX wouldn’t allow that, which is why they had to make a change for their “banned” commercial.

Of course, SodaStream was asked to make similar changed regarding their use of Coke and Pepsi logos in their ad last year, so it’s not like they didn’t know this would be an issue. They probably did this so they could claim the commercial was “banned” and get extra attention from people who want to find out why or see the “uncensored” version of the commercial.

That doesn’t make them marketing geniuses or anything; I’d watch a video of Scarlett playing freaking ping pong if that were in the cards.

Below is the behind-the-scenes video for the commercial. Sadly for you, it’s more about SodaStream than ScarJo showing skin.

[Read more...]

This Derrick Coleman Duracell commercial is outstanding (Video)

Derrick Coleman SeahawksA Duracell commercial featuring Seattle Seahawks fullback Derrick Coleman has been making the rounds on the internet the past few days and already has over 2.5 million views for great reason.

The commercial is about Coleman’s perseverance as a football player despite being deaf. He is believed to be the first legally deaf offensive football player in NFL history and, in just 60 seconds, the commercial shows Coleman describing what he overcame to make it in the league.

Coleman went to UCLA and was the power back complement to Johnathan Franklin in college. He scored 19 touchdowns for the Bruins, including 11 in his senior season. He averaged 5.2 yards per carry in college, though he’s only carried the ball twice in his NFL career. He did score his first touchdown on a catch in a Week 13 win over the New Orleans Saints.

Coleman went undrafted out of college, but he continued to pursue his dreams of playing in the NFL and was added by the Seahawks to their roster this season — two years after he last played in a collegiate game.

In an interview with Sporting News’ Vinnie Iyer about the commercial, Coleman said Duracell liked his story and approached him about it.

“They came to me, and said they liked my story, and I said ‘OK’, I want to join up. I just hope to inspire people, especially children, to trust the power within and achieve their dreams.

Coleman also told Iyer (and said in the commercial) that he can hear the noise the famous “12th Man” in Seattle makes during games and that he can definitely feel it. He also said that his parents made sure he never used his hearing aid as an excuse for anything and forced him to work extra hard.

As a Bruin alum, I’m obviously a big Coleman fan, but what’s really cool is how Duracell chose to publicize his great story. They’re rightfully receiving plenty of brand recognition for the commercial.

(Thanks to Andy B. for the tip)

LeBron James now beloved – stars in Samsung and Nike commercials

LeBron James Samsung

One of the most notable aspects of opening night of the NBA season on Tuesday was how much LeBron James was featured in the commercials. The Miami Heat star was the pitchman in new Samsung Mobile and Nike commercials that aired nationally throughout the first two games, both of which portrayed him as a lovable, friendly and wholesome character, or as branding expert Nate Jones calls it, the “athlete next door.”

[Read more...]

Colin Kaepernick shaved eyebrow in great EA Sports marketing ploy

Colin Kaepernick “shaved” off one of his eyebrows after losing a bet to Russell Wilson over the Seattle Seahawks-San Francisco 49ers game on Sunday night, but it was all done as part of a brilliant marketing scheme by EA Sports.
Colin Kaepernick shaved eyebrow
Kaepernick and Wilson starred in a commercial over the offseason promoting EA Sports’ NFL video game Madden 25. While they made the commercial, they also recorded a bit where they bet each other an eyebrow on the outcome of the big NFC West game between their teams. The bet got tons of publicity during the week, but Wilson admitted on Softy Mahler’s radio show in Seattle that the bet wasn’t real. That didn’t stop EA Sports from releasing a video following the game of Kaepernick shaving off his eyebrow.

For those unfamiliar with how this sort of thing works, a company like EA will film two versions of the commercial — one with Kaepernick shaving the eyebrow and the other with Wilson doing it. Then they release the appropriate video based on the outcome of the game. You may recall that Reebok did the same thing with its Perfectville commercial after the New England Patriots lost the Super Bowl in 2008. Here’s the alternate commercial.

Bobby Valentine rips on himself in hilarious fantasy baseball commercial (Video)

Bobby-Valentine-CBS-commercialSay what you will about Bobby Valentine and his inability to hold a job in professional baseball, but the man clearly has a sense of humor. Valentine’s career with the Boston Red Sox lasted about as long as most of us expected and went about as well as we would have imagined, so he decided to take a safer job as the athletic director at Sacred Heart University this year. It would also appear that he is making a few bucks from CBS Sports.

When you have been fired as many times as Bobby V. has, it becomes a punchline. And what do companies do with punchlines? They turn them into advertisements, which is why CBSSports.com has decided to feature Valentine in a fantasy baseball commercial. As you can see, the advertisement is dedicated to Bobby V. basically heckling himself for being fired so frequently throughout his career. It’s hilarious.

“I know, I’m fired.”

Talk about having no shame in your game. Valentine may say stupid things that inhibit his ability to land new jobs, but he still has his marketability.

Leon Sandcastle-Deion Sanders drafted by Chiefs in NFL Network commercial

NFL Network had an excellent commercial that aired during the fourth quarter of the Super Bowl that sparked the question: who is Leon Sandcastle?

Sandcastle was the fictional alter-ego created by NFL Network analyst Deion Sanders, who shows up at the 2013 NFL Combine to prove that stars like RG3, Russell Wilson, and Andrew Luck are not the most dominant rookies ever.

During the commercial, Sanders wears a wig and signs up for the combine under the name “Leon Sandcastle.” He runs a 4.2 40-yard dash, and gets hyped up by NFL Network analysts Mike Mayock and Kurt Warner. Eventually, the Kansas City Chiefs supposedly select Sandcastle No. 1 overall.

The commercial led to some solid jokes:

[Read more...]