Jokes about Nike’s slogan are nothing new. Anyone who is above the age of 12 that hasn’t heard an off-color comment that’s related to “Just Do It” must be living in an extremely remote area of the country. Sex jokes are associated with Nike’s tag line all the time, and I’m sure the people at Nike welcome the added publicity and marketing. What I’m not sure of, however, is if Nike would go for Delonte West’s brilliant idea for them to start making condoms and have athletes market them.
While you might expect someone like Chad Ochocinco to endorse a product like this, he’d probably be hesitant as it would compete with a product of his own. Nike certainly won’t be able to pitch Manny Pacquiao on the idea, either. Aside from that I think Delonte is onto something here. Manufacturing condoms wouldn’t hurt Nike’s image at all, and the slogan is already built in which is a huge bonus. Sounds like a home run idea if you ask me.