Realizing how valuable it is to have a quality NBA team in town, the city of Miami and the Heat organization is bringing out all the stops to try and ensure the team remains playoff-quality. At first it was the Heat organization creating a website and billboard saying “We Want Wade.” Then, they threw a surprise birthday party for pending free agent Udonis Haslem. Now, Jorge Sedano of 790 the Ticket and the Miami Herald alerts us that Miami-Dade County is considering a name change in honor of Wade.
According to Sedano, the county commission will hear a resolution from Commissioner Joe A. Martinez that will change the name of Miami-Dade County to Miami-Wade County from July 1st-July 8th which is the first week of free agency. You have to love the efforts of the county and the Miami Heat organization. Give them credit — clearly these people are working every marketing angle possible and proving to the key players that they understand their value and appreciate their talents.
Even if Dwyane Wade’s already said he’s committed to remaining with the Heat and he’s out recruiting fellow free agents, it’s always nice to be courted and feel wanted. The Miami Heat have done their part. The county’s chance is next. After that, Wade can re-sign and maybe another max contract to an All-Star will follow. Sounds like Miami is making every effort to turn their basketball team back into a title contender.