The NBA’s local TV ratings are in and some of the numbers are not pretty. As expected, some of the top teams in the league have very good ratings while the teams at the bottom are struggling mightily. Actually, struggling mightily would be an understatement. The Nets posted a rating of 0.29, so yeah — literally nobody cares about the Nets yet despite Mikhail Prokhorov’s tough talk.
Deadspin called our attention to the most alarming note from Sports Business Journal‘s ratings (which can be seen in their entirety here). The Charlotte Bobcats averaged 15,846 fans per home game this season. That number certainly isn’t great, but it’s not terrible as it ranks 21st in the league. The Milwaukee Bucks averaged an attendance of 15,412, which put them at 23rd in the league. What’s embarrassing is that both of these teams averaged less household viewership than attendance, with Milwuakee bringing in an average of 13,000 viewers and Charlotte 12,000.