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Tiger Needs to Win for His Video Game to Sell Again

According to a recent report from FOX Sports, sales of Tiger Woods PGA Tour 11 are down 68 percent from last year. Not surprised? That’s actually a more interesting statement than you may think. It’s no secret that Tiger has experienced his share of woes off the course—a tale of scandal that may continue to unravel in the coming months—but is that a complete explanation for the poor video game sales? I know that Tiger is not the picture of greatness we once thought him to be, but that doesn’t mean parents just throw in the towel and buy their kid Grand Theft Auto instead of a golf video game. Katherine Coulhart, an EA Sports publicist directly responsible for the Tiger Woods PGA game, had this explanation:

There are a number of factors that have contributed (to the decline in sales), but we believe the largest contributors are the slowing of the overall Wii software market and Tiger’s performance on the course.”

Tiger’s performance on the course is the reason people overwhelming have ignored the game. This is true. Now, as a publicist, Katherine does get paid to direct our attention away from Tiger’s real life problems and into video game land, but she does have a valid point. If Tiger were winning, I might think he had his life back in order, and then I would never think twice about buying his video game. More than anything, the video game is an interesting case study in the post-scandal Tiger brand and shows, at least in the short term, where EA Sports finds itself after sticking with Tiger. If and when Tiger starts winning again — and everyone expects him to start winning again — EA sports may look smarter than Gatorade and Accenture who dumped him as a spokesperson.

Sources
Sales of Woods video game take a hit [FOXSports]

Tiger Slaps the Swoosh in the Face

Tiger Woods stunned many people by announcing he would use a new putter for the British Open at St. Andrews. Tiger’s justification for pulling out the Nike Method 001 was that he needed some extra speed to combat the slow greens. While Tiger made the cut with ease, he was far from serious contention to win it mainly because of his putting that frustrated him to the point of dropping f-bombs on TV. Tiger took 99 puts over the first three rounds — 32 the first two rounds and 35 on Saturday, including three three-putts.

When answering questions after Saturday’s round, Tiger said it wasn’t the putter that was causing his problems on the greens but rather his inability to get speed on the putts. Those comments now appear hollow as Tiger made a switch for Sunday’s final round at The Old Course.

Tiger ditched the Nike putter in favor of his reliable Scotty Cameron putter, the one he used to win 13 of his 14 majors. Tiger wound up shooting even par on Sunday to remain at -3 for the tournament and tied for 23rd. He didn’t play too poorly throughout the week, but there’s no doubt his putting failed him. Between the poor putting and the switch back to the Scotty Cameron, Nike cannot be happy with the results.

Sources:
Tiger Woods switches back to his Scotty Cameron putter [Golf.com]

Tiger Woods Cusses Up a Storm After Missing Putt

Just Tiger being Tiger. I should probably be a little more specific given the various types of behavior Tiger Woods is known for.. Tiger being Tiger could be dominating a tournament, playing through pain, or cheating on his wife. In this particular instance, it was Tiger being Tiger by throwing a hissy fit and swearing loud enough to hear on national television after missing a putt. Check out the video of Tiger Woods dropping f-bombs after missing a putt at the British Open. You might have to turn the volume up a little at around the 20-second mark when the curse words start flying.

Sources:
SPORTS by BROOKS Live
Video Credit: YouTube user schwisow9688

Tiger Takes Tough Questions in Ireland

One could say that the Tiger Woods firestorm has cooled off over the past few months. Sure, he’s faced rumors that he’s fathered children out of wedlock and dealt with the occasional heckler, but things have calmed down for the most part. He’s no longer making covers of the tabloids on a daily basis nor is he the brunt of every comedian’s jokes. Tiger played in the charity J.P. McManus Invitational Pro-Am on Tuesday, his first foreign tournament since all the madness went down. He was peppered with questions unlike any other media session since the Tom Rinaldi interview. Witness the following video of Tiger being questioned by the Irish media as shared by You Been Blinded:

The questions arose because Tiger’s heading back home from Ireland rather than sticking around in the U.K. to prepare for the British Open at St. Andrews. While all the questions were fair and much harsher than what Tiger will face from the U.S. media, it’s pretty clear that he’s keeping matters private. That’s probably the best thing he can do.

Sources:
Reporters Grill Tiger at JP McManus Pro-Am [You Been Blinded]
Woods turns icy at personal questions in Ireland [AP/Golf.com]
Video Credit: ESPN

Tiger May Have Fathered Child With One of His Mistresses

Here we go again.  Is it ever going to stop?  Channel 4 in England is set to air a documentary on Thursday that will supposedly reveal yet another dark secret regarding the life of Tiger Woods.  We’ve already had a porn star claim that Woods impregnanted her twice while his wife, Elin Nordegren, was also pregnant.  While Joslyn James’ accusations are still difficult to believe, the documentary may make them a bit more credible if it can prove what the London Daily Mail reports it will prove — that Tiger Woods has a love child we didn’t know about.

The story alleges that the documentary will prove Woods paid Theresa Rogers two million Euros — the equivalent of about $2.44 million — to remain silent about their daughter after she chose to give birth in 2003.  The London Sun, via Sports by Brooks, reports the following about the Tiger Woods love child situation:

A journalist who helped the golfer hide affairs says he knows someone who has full details of the girl – and DNA evidence. Neal Boulton added: “There is a lot more to come out. Tiger will eventually admit to fathering a child.”

Sports by Brooks also reminds us that Boulton is the same man who says he quit as editor of Men’s Fitness magazine because their parent company, American Media, which also owns the National Enquirer, blackmailed Tiger into the cover story that broke the news that has ultimately led to the golfer’s demise.  Apparently Boulton is done sticking up for Tiger.  I’ll be curious to see if Bodog ups their $100 million endorsement offer to Woods if this story turns out to be true.

Sources:
Brit Documentary: ‘DNA’ Links Tiger To Love Child [Sports by Brooks]
Tiger in ‘love kid’ TV claim [London Sun]

Tiger Offered Endorsement Deal Worth $100 Million…From a Gambling Website

Here’s a new idea, Tiger.  Instead of apologizing for all the terrible things you’ve done to your family and all the lies you’ve told over the years — why not embrace your new image?  Rather than fretting about the millions of dollars you’re missing out on as sponsors drop you left and right, why not seek out new sponsors — ones who want you to essentially say, “I’m a scumbag, I’m still rich, deal with it.”  That’s exactly what Calvin Ayre, founder and owner of the popular online gambling website Bodog, would like Tiger Woods to do.  In fact, he’s willing to give him $100 million dollars to do it.  Here’s what Ayre had to say about his offer to Woods, courtesy of CTV News via Sports by Brooks:

“If Tiger would just come clean and admit he likes to do the same things I like to do, I think he’d fit our brand perfectly. As is always the case in these situations it is the fact that you are living a life that is not true that actually causes the problem. If he’d just come clean and admit ‘This is who I am’ that I think there would be a lot of opportunity for him with a different image.”

Ayre is obviously a very smart and successful businessman, so he must know as well as we do that there’s no way Tiger is going to agree to something like this — no matter how much he offers.  If nothing else, he’s creating enough of a buzz just by making the offer known publicly.  I have to admit it is interesting to think about, however.  While Nike is running ads that are meant to more or less showcase the humility Tiger supposedly feels, there’s a whole new industry out there waiting for him to embrace his “bad boy” image and become even more wealthy doing it.

Sources:
SbB Live
Company offers Tiger Woods $100M to be ‘bad boy’ [CTV News]

Fan Heckles Tiger Woods, Pays The Price

Using a Taser has apparently gained popularity as the most efficient way of controlling unruly fans at sporting events across the country.  The Philadelphia Phillies’ security team made national news earlier this week when they used a Taser to drop a fan who jumped onto the field and outran them for a while — apparently angering the security guard who was chasing after him.  The PGA is now getting in on the action as a means of protecting Tiger Woods from inconsiderate fans.  According to Deadspin, via NY Daily News, Security guards at The Players Championship in Ponte Vedra Beach called the sheriff after a fan refused to stop heckling Tiger on Friday.  Apparently he still wouldn’t give it up when officers got there, inspiring deputies to Taser and arrest the fanTravis Parmelee, 36, of Jacksonville, Fla. has been charged with disorderly intoxication and resisting arrest.  I’m shocked alcohol was involved.

Maybe the genius who flew banners with phrases heckling Tiger over Augusta knew what they were doing when they chose to take shots at him from an altitude of several thousand feet.  Clearly, the PGA isn’t going to tolerate any extensive harassment of its former poster boy, so it’s probably safer to do it that way if you must.  We knew when Tiger returned stories like this one would start surfacing.  I found it quite fitting that this particular incidence happened to involve the newest fad in professional sports — the Taser.  Gotta love this guy’s Hawaiian shirt, too.  Great touch.

Sources:
Drunk Golf Fan Taunts Tiger, Gets Tasered at The Players Championship [Deadspin]
Drunk golf fan Tasered for heckling Tiger Woods at The Players Championship [NY Daily News]