Give the Toronto Raptors credit for social media awareness and creativity, because they took an internet meme and turned it into a legitimate giveaway for their fans on Wednesday.
Rapper Drake, who is a Toronto native and influencer on the Raptors and Blue Jays, was sitting courtside for Game 2 of the Raptors’ playoff game against the Brooklyn Nets when he busted out — of all things — a lint roller.
The moment was noticed by folks on the ‘net who just went crazy with it. Some even suggested a Drake-inspired lint roller giveaway for the Raptors.
Well, the team listened.
The Raptors distributed vouchers to 1,200 fans sitting in exclusive/courtside seats to pick up Drake/OVO branded lint rollers after the game:
— Eric Prime (@PrimeSN590) April 30, 2014
How can you not love that? $2,000 for a courtside ticket, get a Drake lint roller. Totally worth it.
And while we’re at it, here’s the video of Aubrey going HAM with the lint roller in Game 2: