The official Syracuse athletics Twitter account made a major blunder on Friday by associating a specific player with merchandise they are selling at the team store. The ‘Cuse tweet shows they are clearly trying to capitalize off amateur athletes, which goes against what the NCAA has defensively argued for years, though their logic defies all common sense.
The ‘Cuse athletics’ official Twitter account sent out the following tweet, which linked to the team store where fans could purchase a No. 11 basketball jersey. Syracuse specifically called it a Tyler Ennis jersey in the tweet:
The NCAA has long contended that they don’t market or profit off of individual amateur athletes despite all evidence to the contrary. This time a school was indisputably caught trying to profit off a specific athlete, one who has become super popular thanks to his fantastic play this season.
Obviously schools are profiting off individual athletes while preventing the athletes from profiting off themselves. This is hypocrisy at its most obvious levels.
H/T Mark Ennis