Under Armour has just given a huge wake-up call to Nike.
The Maryland-based sports equipment and apparel company has offered Kevin Durant a 10-year deal worth between $265-285 million, according to an ESPN report. The deal includes stock offers and other incentives for Durant.
Nike has the option to match the offer from Under Armour. If they choose to do so, Durant would be contractually obligated to stay with them.
Durant visited the UA headquarters last week and ended up staying there the entire day despite only planning to remain for a few hours. ESPN described UA’s pitch to Durant as impressive. They say he even worked out in their basketball shoes.
Only a tiny portion of UA’s annual revenue comes from basketball-related products, so this would be a huge way for them to grow in the market. They already made a big move last year by signing Steph Curry away from Nike and are looking to steal another one of the swoosh’s top athletes.
A big part of their sales pitch will be tying together theirs and Durant’s DC/Maryland-area roots. UA’s headquarters are less than 40 miles from where Durant grew up.
Durant wanted to sign with Nike so badly coming out of college that he turned down an offer from adidas for 33 percent more money — $20 million in all. Will he be as generous this time around? We will soon find out, but one thing is for certain — his new representation at Roc Nation Sports has him shopping for the best deal.