Everyone I know who was watching the Super Bowl seemed to enjoy the Radio Shack Super Bowl commercial. And what wasn’t there to love about it?
It was Radio Shack recognizing that their image is one of having an old, outdated store, so they mocked themselves for it. Self-deprecating humor is always good, especially when you can mix in Hulk Hogan, the California Raisins, Erik Estrada, Mary Lou Retton, Alf and other pop culture icons from the ’80s. They also targeted a good demographic — those who are in their 30s and 40s who have money to spend on technology and can relate to all the figures in the commercial.
Well done, Radio Shack, well done.
And reminder to everyone: when in doubt, go with the Hulk.