Mike Tyson may have the greatest endorsement deal around
Mike Tyson is officially having his greatest moment since singing along to Phil Collins in “The Hangover.”
The retired boxing great’s cannabis brand, Tyson 2.0, announced this week the official launch of a truly revolutionary new product — ear-shaped CBD gummies. The gummies, which are appropriately named “Mike Bites,” are shaped like ears and have a fitting bite mark right at the top. Take a look.
Holy ears! They’re finally here! Go get your Mike Bites now 👂😤 pic.twitter.com/BCbXcdYcra
— ItsTyson20 (@itstyson20) March 15, 2022
Eat for a good time 👂🥊😵💫 pic.twitter.com/rameQyHKTN
— ItsTyson20 (@itstyson20) March 16, 2022
Tyson himself also expressed his excitement about the new product.
These ears actually taste good!
— Mike Tyson (@MikeTyson) March 15, 2022
As you can probably guess, Mike’s Bites are a reference to Tyson’s indelible incident against Evander Holyfield during their 1997 rematch where Tyson bit off a chunk of Holyfield’s left ear. While Tyson was disqualified from the bout and had his boxing license briefly revoked, he is now finding a clever way to profit off the bite some two-and-a-half decades later.
Aside from a gimmick fight against Roy Jones Jr. in 2020, Tyson has been retired from boxing since 2005. He has still found many ways to entertain us over the years though, and these new auditory edibles are just the latest example of that.
H/T NBC News
Photo: Sep 19, 2019; Jacksonville, FL, USA; Ex Heavyweight fighter Mike Tyson looks on prior to the game between the Jacksonville Jaguars and the Tennessee Titans at TIAA Bank Field. Mandatory Credit: Douglas DeFelice-USA TODAY Sports