Bill Belichick has lived by the mantra “do your job” for much of his tenure as head coach of the New England Patriots, but the phrase has gained popularity in recent years after it became the official slogan of the team leading up to Super Bowl LI. And now, Belichick’s words have inspired an ice cream flavor.
Gifford’s Ice Cream in Maine released a flavor in advance of the 2019 season that is called “Dough Your Job.” Get it?
— Jim McBride (@globejimmcbride) August 30, 2019
The new flavor is described by Gifford’s as featuring “chocolate caramel footballs and cookie dough (teaming) up on a heavy fudge striped field of vanilla ice cream.” It is available at Gillette Stadium and will be served at Gifford’s Ice Cream stands in Maine beginning on Friday.
“On any given Sunday, you can hear the Patriots legendary head coach and quarterback uttering these simple words, ‘Do Your Job’. It’s become a team saying, and it’s all about staying focused on hard work, preparation, and the attention to detail needed to win,” Gifford’s Vice President of Sales JC Gifford said in a statement, via News Center Maine. “We believe the same at Gifford’s.”
The Patriots are obviously on board with the clever naming of the ice cream, so at least Gifford’s won’t have to hear Rob Gronkowski call them out about using the slogan.