Tom Brady may have subtly shared his opinion on Nike’s new ad campaign featuring Colin Kaepernick earlier this week, but the star quarterback has no interest in discussing his thoughts with the media.
When Nike released it’s new “Just Do It” campaign on Monday, Brady was among those who “liked” the ad on Instagram. That gave reporters even more of a reason to ask him about the campaign, but Brady didn’t take the bait.
Brady is asked about the Nike ad with Kaepernick.
"I really want to focus on football. Not my reaction to a lot of hot topics and so forth. Get ready for the Texans, they're a great team."
— Ben Volin (@BenVolin) September 7, 2018
When asked about Colin Kaepernick, Brady reiterated he’d really like to focus on football. Knows people want his reaction to hot topics, but he says doesn’t want to get into it.
— Phil Perry (@PhilAPerry) September 7, 2018
Brady has never shown a willingness to share his personal views during press conferences, so it’s no surprise he tried to keep the focus on the Patriots’ upcoming game against the Houston Texans. For what it’s worth, Brady has shown support for Kaepernick in the past.
As the backlash from Nike’s “Just Do It” campaign featuring Colin Kaepernick continues, one company in Colorado is so disgusted it is offering customers a rare opportunity to purchase discount apparel.
As KRDO NewsChannel 13 noted discovered, a sporting goods store called Prime Time Sports in Colorado Springs has hung a sign in its front window announcing that all Nike products are now 50 percent off. The sign reads “Still choosing to stand.”
YOUR THOUGHTS: Prime Time Sports in Chapel Hills Mall is selling all of its Nike products at half price in protest against the company's decision to use Colin Kaepernick in a new ad campaign.
What do you think of the move? https://t.co/627X8KzBwg
— KRDO NewsChannel 13 (@KRDONC13) September 5, 2018
Stephen Martin, who has owned Prime Time Sports for 21 years, says he understands how much profit he could lose because of the large inventory of Nike NFL jerseys the store sells. That didn’t stop him from sending a letter to Nike expressing frustration over the Kaepernick campaign and calling the sports apparel juggernaut the “mother of all harlots.”
“According to me, (Kaepernick) has sacrificed a salary,” a note in the window of Prime Time Sports reads. “Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for.”
The note, which was written by Martin, is surrounded by photos of fallen service members. Martin started the sale Tuesday and said he intends to permanently rid the store of all Nike products.
Nike knew having Kaepernick as the face of a campaign would draw strong reactions, though some numbers indicate the decision was a good one. Martin’s opinion is shared by many, but it doesn’t appear to be discouraging Nike at all.
Opponents of Nike’s new ad campaign involving Colin Kaepernick are getting some delight in seeing the company’s stock drop ever since the Labor Day announcement. However, the notion that Kaepernick alone is responsible for a drop in the company’s stock price might be exaggerated.
Nike’s stock price is down a modest 2.7 percent since the market reopened on Tuesday. While some may be celebrating that, the truth is Nike’s industry competitors have seen stock prices decrease even further.
– Puma is down 4.9 percent
– Adidas is down 4.4 percent
– UnderArmour dropped 1.45 percent on Wednesday
The sports apparel sector seems to be down as a whole, and Nike is right in the middle of the pack for declines. If Kaepernick were as impactful as some would like to believe, it would be reasonable to expect a) Nike’s stock to have dropped even more than it did and b) Nike’s competitors to see growth.
Additionally, the S&P 500 as a whole is down a tick since Tuesday.
2.7 percent really is a modest price change for a stock rather than an indication of some sort of revolt. If you want to get an idea of a true stock price drop, look at what happened to Facebook when it dropped nearly 19 percent in one day in late July due to lower revenues.
Perhaps Nike will see a decline in their stock over the rest of the year that some will attribute to Kaepernick. But the Swoosh is likely betting that any boycotts of their gear (which we’ve already seen) will likely be far outweighed by gains from fans enthusiastic about supporting the brand.
H/T Charles Robinson
- Colin Kaepernick
Nike launched its new advertising campaign featuring Colin Kaepernick this week in advance of the start of the 2018 season, and the timing was hardly a coincidence.
The “Just Do It” ads featuring Kaepernick and other star athletes were only the start. As Darren Rovell revealed on Wednesday, an ad that is voiced over by Kaepernick is set to air during Thursday night’s game between the Atlanta Falcons and Philadelphia Eagles. Here’s the commercial:
— Darren Rovell (@darrenrovell) September 5, 2018
Nike has received plenty of backlash for using Kaepernick to commemorate the 30th anniversary of its “Just Do It” slogan, but the sports apparel company obviously knew that was coming. Even if there have been strong negative reactions, the social media numbers tell the story.
Nike’s new campaign features star athletes like Serena Williams and Odell Beckham Jr. in addition to Kaepernick. It has also been endorsed by LeBron James, so there is plenty of support.
There have been plenty of strong reactions to Nike’s decision to make Colin Kaepernick the face of its new “Just Do It” ad campaign, but the amount of publicity the sports apparel juggernaut has gained because of it is already undeniable.
According to some figures from the social media analytics firm Talkwalker, mentions of the Nike Brand were up 135 percent from the previous week as of Tuesday. While the mentions have been both positive and negative, mentions of Nike were approaching the 3 million mark in a 24-hour period, which was a 1,400 percent increase over the day before the new campaign was released.
Many athletes and celebrities have already tweeted about the new “Just Do It” campaign, and the reactions have ranged from support from NBA players like Kyle Kouzma to one member of the music community destroying his own socks in protest. Nike obviously expected the campaign to create a buzz, and it has done just that.
Nike unveiled a major new ad campaign on Monday to commemorate the 30th anniversary of its “Just Do It” slogan, and Colin Kaepernick is the main face of it. There has been speculation that the free agent quarterback will also be getting his own clothing line, but that is apparently not the case.
Yahoo’s Charles Robinson reported that Nike plans to give Kaepernick a “star” endorsement deal, which means shoes, shirts, jerseys and other apparel items. However, ESPN’s Darren Rovell was told that is not happening.
Nike sources say the company has no plans to give Colin Kaepernick a signature shoe, nor an extensive clothing line, as had been speculated.
— Darren Rovell (@darrenrovell) September 4, 2018
Kaepernick has been under contract with Nike since 2011, which was the year he entered the NFL. The company has stuck with him even though no team has signed him, and his new legal representation is said to have negotiated his latest deal with the apparel juggernaut. Robinson said Kaepernick was receiving interest from other shoe companies, which gave Nike a sense of urgency.
The Nike ads featuring Kaepernick have already drawn some strong reactions, including one that has a link to ESPN’s “College GameDay” program.
Nike’s decision to make Colin Kaepernick the face of a new ad campaign has drawn plenty of strong reactions, and one of them already has ties to ESPN.
After Nike debuted its new “Just Do It” campaign on Sunday, a sound production worker for the band Big & Rich decided to protest the sports apparel company by cutting the Swoosh logo off his socks.
— John Rich (@johnrich) September 3, 2018
As you may know, Big & Rich’s song “Comin’ to Your City” has become the theme song for ESPN’s “College GameDay.” The song plays at various points during the broadcast and the band has performed it live in several cities.
Nike has kept Kaepernick under contract even though he has been unable to find work in the NFL. Kaepernick has been with Nike since 2011, and the details of the current endorsement deal are pretty noteworthy.