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Wednesday, October 23, 2019

Colin Kaepernick

Talk of Colin Kaepernick tanking Nike’s stock may be exaggerated

Colin Kaepernick

Opponents of Nike’s new ad campaign involving Colin Kaepernick are getting some delight in seeing the company’s stock drop ever since the Labor Day announcement. However, the notion that Kaepernick alone is responsible for a drop in the company’s stock price might be exaggerated.

Nike’s stock price is down a modest 2.7 percent since the market reopened on Tuesday. While some may be celebrating that, the truth is Nike’s industry competitors have seen stock prices decrease even further.

– Puma is down 4.9 percent
– Adidas is down 4.4 percent
– UnderArmour dropped 1.45 percent on Wednesday

The sports apparel sector seems to be down as a whole, and Nike is right in the middle of the pack for declines. If Kaepernick were as impactful as some would like to believe, it would be reasonable to expect a) Nike’s stock to have dropped even more than it did and b) Nike’s competitors to see growth.

Additionally, the S&P 500 as a whole is down a tick since Tuesday.

2.7 percent really is a modest price change for a stock rather than an indication of some sort of revolt. If you want to get an idea of a true stock price drop, look at what happened to Facebook when it dropped nearly 19 percent in one day in late July due to lower revenues.

Perhaps Nike will see a decline in their stock over the rest of the year that some will attribute to Kaepernick. But the Swoosh is likely betting that any boycotts of their gear (which we’ve already seen) will likely be far outweighed by gains from fans enthusiastic about supporting the brand.

H/T Charles Robinson

Nike unveils ad featuring Colin Kaepernick that will air during NFL opener

Colin Kaepernick

Nike launched its new advertising campaign featuring Colin Kaepernick this week in advance of the start of the 2018 season, and the timing was hardly a coincidence.

The “Just Do It” ads featuring Kaepernick and other star athletes were only the start. As Darren Rovell revealed on Wednesday, an ad that is voiced over by Kaepernick is set to air during Thursday night’s game between the Atlanta Falcons and Philadelphia Eagles. Here’s the commercial:

Nike has received plenty of backlash for using Kaepernick to commemorate the 30th anniversary of its “Just Do It” slogan, but the sports apparel company obviously knew that was coming. Even if there have been strong negative reactions, the social media numbers tell the story.

Nike’s new campaign features star athletes like Serena Williams and Odell Beckham Jr. in addition to Kaepernick. It has also been endorsed by LeBron James, so there is plenty of support.

Nike brand engagement up 135 percent after new Colin Kaepernick ad

Colin Kaepernick hat backwards

There have been plenty of strong reactions to Nike’s decision to make Colin Kaepernick the face of its new “Just Do It” ad campaign, but the amount of publicity the sports apparel juggernaut has gained because of it is already undeniable.

According to some figures from the social media analytics firm Talkwalker, mentions of the Nike Brand were up 135 percent from the previous week as of Tuesday. While the mentions have been both positive and negative, mentions of Nike were approaching the 3 million mark in a 24-hour period, which was a 1,400 percent increase over the day before the new campaign was released.

Many athletes and celebrities have already tweeted about the new “Just Do It” campaign, and the reactions have ranged from support from NBA players like Kyle Kouzma to one member of the music community destroying his own socks in protest. Nike obviously expected the campaign to create a buzz, and it has done just that.

Nike reportedly not planning to give Colin Kaepernick own clothing line

Colin Kaepernick

Nike unveiled a major new ad campaign on Monday to commemorate the 30th anniversary of its “Just Do It” slogan, and Colin Kaepernick is the main face of it. There has been speculation that the free agent quarterback will also be getting his own clothing line, but that is apparently not the case.

Yahoo’s Charles Robinson reported that Nike plans to give Kaepernick a “star” endorsement deal, which means shoes, shirts, jerseys and other apparel items. However, ESPN’s Darren Rovell was told that is not happening.

Kaepernick has been under contract with Nike since 2011, which was the year he entered the NFL. The company has stuck with him even though no team has signed him, and his new legal representation is said to have negotiated his latest deal with the apparel juggernaut. Robinson said Kaepernick was receiving interest from other shoe companies, which gave Nike a sense of urgency.

The Nike ads featuring Kaepernick have already drawn some strong reactions, including one that has a link to ESPN’s “College GameDay” program.

‘GameDay’ song musician cuts his Nike socks over Colin Kaepernick campaign

Colin Kaepernick hat backwards

Nike’s decision to make Colin Kaepernick the face of a new ad campaign has drawn plenty of strong reactions, and one of them already has ties to ESPN.

After Nike debuted its new “Just Do It” campaign on Sunday, a sound production worker for the band Big & Rich decided to protest the sports apparel company by cutting the Swoosh logo off his socks.

As you may know, Big & Rich’s song “Comin’ to Your City” has become the theme song for ESPN’s “College GameDay.” The song plays at various points during the broadcast and the band has performed it live in several cities.

Nike has kept Kaepernick under contract even though he has been unable to find work in the NFL. Kaepernick has been with Nike since 2011, and the details of the current endorsement deal are pretty noteworthy.

Details of Colin Kaepernick’s Nike deal revealed

Colin Kaepernick

Nike decided to drop a major bomb on Labor Day, announcing a new 30th anniversary campaign headlined by Colin Kaepernick. The ads promote their “Just Do It” slogan with a powerful message: “Believe in something, even if it means sacrificing everything.”

Now some details surrounding the deal have been revealed.

Yahoo’s Charles Robinson reports that Kaepernick will have his own branded line of gear including shoes, shirts, jerseys and more. He also says that Kaepernick’s deal is a “star” deal worth millions per year and includes royalties on sales.

Kaepernick has been with Nike since 2011, which was the year he entered the NFL. According to Robinson, this is a new deal that was negotiated by Kaepernick’s new legal representation. Interest from other shoe companies apparently sprung Nike into action.

Mark Geragos is representing Kaepernick in his collusion case against the NFL, which recently had a positive development.

The ads have been met with predictable levels of controversy and have made Nike a dominant topic of conversation.

Colin Kaepernick is face of Nike’s new ‘Just Do It’ campaign

Colin Kaepernick

Colin Kaepernick has kept his endorsement deal with Nike even as he has been unable to find work in the NFL for well over a year, and the sports apparel juggernaut has unveiled a powerful new campaign featuring the quarterback.

On Monday, Nike debuted a series of intense “Just Do It” ads to commemorate the 30th year of the popular slogan being coined. Kaepernick is one of the faces of the campaign with a powerful image that reads “Believe in something. Even if it means sacrificing everything.”

Serena Williams, Odell Beckham Jr. and NFL rookie Shaquem Griffin are among the other athletes who are featured:

The timing of Nike’s release speaks volumes, as we recently learned Kaepernick’s collusion case against the NFL is set to go to trial. Kaepernick, of course, began the movement of kneeling during the national anthem, and we were reminded of how much support he still has with the way fans reacted to him attending the US Open over the weekend.