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Friday, June 5, 2020

Lane Kiffin explains the strategy behind his Twitter account

Lane Kiffin

Since becoming head coach at Florida Atlantic, Lane Kiffin has attracted all sorts of attention, including for his Twitter account. Sometimes irreverent, sometimes funny, sometimes trolling, Kiffin’s tweets attract attention.

So is there a strategy behind it? According to the man himself, not really. He simply decided to be his true self after leaving Alabama in 2016.

“It really wasn’t some detailed, thought-out plan,” Kiffin told Adam Kramer of Bleacher Report. “We’re all so worried about what people will say, how they look, what they wear and things like that. I’m not like that, obviously. You only live once.”

Kiffin originally joined Twitter to use it as a recruiting tool, but has taken it above and beyond. He is aware that his tweets are a good way to attract attention from recruits and non-recruits alike, and likes the authenticity it can provide.

“A lot of these coaches have their GAs [graduate assistants] or other people writing their stuff,” Kiffin said. “How real is that? I don’t want to read your tweets that somebody else did. I can look up your stats, your graduation rates and how many touchdowns you’ve thrown on my own.”

Kiffin uses Twitter to offer his thoughts on life, politics, football, and even his former employers. It has certainly made him unpopular in some circles, but given the on-field success they had in 2017 and the recruits they’re competing for that normally wouldn’t be available to a smaller program, it’s hard to deny that his strategy — or whatever you wish to call it — is working.

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