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#pounditSunday, January 29, 2023

Brewers Association sends Peyton Manning case of craft beer

Peyton Manning

Now that Peyton Manning has made his love of a particular brand of beer so clear, other brewers are trying to get the Super Bowl-winning quarterback to suck down their suds.

In fact, the Brewers Association is trying to capitalize on a potential publicity opportunity by sending Manning a case of craft beer to get him interested in other brands rather than just Budweiser:

According to their website, the care package included:

– Black Bavarian (German-style Schwarzbier) | Sprecher Brewing Co. | Glendale, WI
– Apricot Blonde (Blonde Ale) | Dry Dock Brewing Co. | Aurora, CO
– Craft Lager (American Lager) | Upslope Brewing Co. | Boulder, CO
– Colorado Kolsch (German-style Kolsch) | Steamworks Brewing Co. | Durango, CO
– Racer 5 IPA (India Pale Ale) | Bear Republic Brewing Co. | Healdsburg, CA
– Samuel Adams Boston Lager (Vienna-style Lager) | Boston Beer Co. | Boston, MA
– Mojo IPA (India Pale Ale) | Boulder Beer Co. | Boulder, CO
– Sawtooth Ale Nitro (Extra Special Bitter) | Left Hand Brewing Co. | Longmont, CO
– Session Cream Summer Ale (Cream Ale) | Full Sail Brewing Co. | Hood River, OR
– Graham Cracker Porter (American Porter) | Denver Beer Co. | Denver, CO

You’ll notice that many of the beers are from Colorado.

Following his Super Bowl win over the Carolina Panthers, Manning gave two separate shoutouts to Budweiser in interviews. The mentions were said to have given the company over $3 million worth of brand exposure. Though Manning did not directly get paid for the mentions, he reportedly has a financial interest in Budweiser.


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