What’s more surprising than Steve Novak scoring 14 points on 4-5 shooting from three-point range is that “Discount Double Check” has become the way people refer to a title belt celebration. That is some impressive branding work by the folks over at State Farm.
Wondering why Novak, who went to Marquette, did the belt celebration during the Knicks-Mavs game Sunday?
“Showing a little Wisconsion love,” he said after the game.
Many people were stunned by Novak’s performance, but they should realize he has always been a strong three-point shooter. Novak is nearly a 42% three-point shooter for his career. He even went 26-46 (57%) last season for the Spurs.
If you’re going to adopt an elaborate celebration, don’t be surprised, or offended, if it gets thrown back in your face. That’s what Giants linebacker Michael Boley did after sacking Packers quarterback Aaron Rodgers Sunday. Call it the belt celebration or discount double check, because Boley did the Rodgers move after recording a sack right before halftime, and also in the fourth quarter.
You might think Rodgers would be offended by the move, but he’s not. John Abraham, Jimmy Graham, and Ndamukong Suh have all mocked it, and Rodgers says he loves it.
Here is a look at the second celebration by Boley:
Broncos fans may be passionate, but they’re not exactly the sharpest cats around. Take this guy for instance. He’s sitting there in the stands at Mile High Stadium, championship belt in hand, probably waiting for the right moment to break it out and wave it around. He probably ripped it off his waste with pride after Tim Tebow threw a 30-yard touchdown pass to Eddie Royal.
Has anybody bothered to point out to him that the Broncos haven’t won a championship? Moreover, Aaron Rodgers has pretty much taken over that bit in the NFL. Unless it was an AFC West division champion belt, that was pretty lame. Even in that case, it’s still lame.
Aaron Rodgers has become known for his title belt celebration almost as much as he’s known for his MVP play on the field. The belt celebration really gained popularity last year, and most people seem to overlook that Freddie Mitchell did it before him. The championship belt nearly culminated when teammate Clay Matthews gave Rodgers a real wrestling belt after the Packers won the Super Bowl, but the celebration truly went viral when State Farm used it in a commercial.
During an interview with Darren Smith on XX 1090 in San Diego, Rodgers was asked if he was offended by opposing players mocking his belt celebration. He said it doesn’t.
“No, not at all. I love it – I really do,” Rodgers told Smith. “Jimmy Graham, the talented tight end for the Saints, did it opening night here in Green Bay this season. Different guys have done it from time-to-time. John Abraham did it last year in the playoffs.
“I got a text from somebody last season that said ‘You know you’ve made it when … you have your celebration copied.’ That whole celebration started as a device to taunt our own number one defense to get them to play harder in practice. And now it’s kind of evolved. It’s bigger than I ever thought it would be. It’s not something I do to garner a ton of personal attention, or as an intimidation or a taunting thing, it’s just more part of my goofy personality. It definitely has taken off.”
That was New Orleans Saints tight end Jimmy Graham mocking the belt celebration Aaron Rodgers made famous throughout Green Bay’s playoff run last season. You know what’s cool? Scoring on the Packers and throwing the celebration back in their face. You know what’s not cool? Celebrating when your team is down by nine points with three minutes left in the game.
Get a clue, meat. If you’re going to celebrate, make sure your team is WINNING.
South Carolina leadoff hitter Scott Wingo was named the Most Outstanding Player at the College World Series after his Gamecocks won their second straight national championship. The second baseman went 1-for-3 in the title-clinching game against Florida, driving in two of their five runs. He celebrated in the best fashion, slinging a championship belt over his shoulder:
Aaron Rodgers wore a championship belt after winning the Super Bowl, so Wingo is now in elite company. Not a bad way for a senior to close out his collegiate career huh?
Green Bay Packers Super Bowl MVP-winning quarterback Aaron Rodgers may not have been first to do the championship belt celebration, but he certainly has become the most famous athlete to use it. He even admitted as much last month on twitter saying “I know I wasn’t the first to do “the belt”, but u gotta admit my version has really taken off! And we’re the champs, beltified.” No doubt about it.
Since being awarded with the belt on the Super Bowl podium, it’s become a celebration everywhere. We’ve seen a Travis Kvapil belt celebration in NASCAR, and now we’re seeing one in college hoops. At the end of the Seton Hall-Rutgers Big East tourney game, a bench player for the Pirates busted out the belt after Jeremy Hazell drained a huge three. Here are some grainy pics:
It’s hard to be certain, but the man pulling out the belt seemed to be walkon Peter Dill from Seton Hall’s bench. Leave it to the bench mob to be the most enthusiastic guy on the court as usual.
We called the Super Bowl a matchup of good vs. evil when we compared Ben Roethlisberger and Aaron Rodgers. Good prevailed, as Packers quarterback Aaron Rodgers went 24/39 for 304 yards and three touchdown passes, winning MVP honors. He even received a championship belt to prove it:
For the whole background on Rodgers’ championship belt, read this. I think it’s safe to say 12 is now the real “People’s Champ.”
Aaron Rodgers’ celebration where he mimics wrapping a “championship belt” around his waist has received a lot of attention recently. ESPN recently did an entire segment about how the celebration started and progressed. Rodgers says in the piece that it actually started when he was behind Brett Favre on the Packers’ depth chart as a way of making practice a little more interesting. Nowhere in the piece does anyone mention that former Eagles receiver Freddie Mitchell did the same celebration while Rodgers was still at Cal.
Remember this from Mitchell?
The play of course is the famous — or infamous depending which side you’re on — 4th and 26 conversion which led to a game-tying field goal and ultimately, an Eagles victory after a (surprise) Favre interception. The irony here is that Rodgers adopted the move from the guy responsible for one of the most heart-breaking plays in Packers history. Rodgers’ career surpassed that of Mitchell even before this run to the Super Bowl, but Mitchell at least deserves a little love for pioneering the move that Rodgers has made famous.