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Articles tagged: LIV Golf

LIV Golf reportedly set to announce TV broadcast deal

Greg Norman at a LIV Golf event

Sep 3, 2022; Boston, Massachusetts, USA; Greg Norman CEO of LIV Golf before the second round of the LIV Golf tournament at The International. Mandatory Credit: Richard Cashin-USA TODAY Sports

LIV Golf has reportedly secured a television broadcast deal heading into its second season.

Analyst David Feherty was hosting his comedy show at the Kravis Center in West Palm Beach, Fla., last week when he leaked to the audience that LIV is close to finalizing a broadcast partnership with The CW. According to A.J. Perez of Front Office Sports, the multi-year deal is expected to be announced in the coming days.

LIV will continue to stream events on YouTube and DAZN like it did in its inaugural season last year, but events will also be shown on The CW. The Saudi-backed league has also continued to have negotiations about a separate streaming deal.

The CW is the fifth-largest broadcast network in the United States. LIV had talks with a bigger network last year, but there were some conflicting reports about what that potential deal would entail.

One major streaming service reportedly turned LIV down for being “too toxic.

LIV’s second season will begin on Feb. 24 with its first ever tournament in Mexico.

Greg Norman has interesting message for rival Rory McIlroy about LIV

Greg Norman at a LIV Golf event

Sep 3, 2022; Boston, Massachusetts, USA; Greg Norman CEO of LIV Golf before the second round of the LIV Golf tournament at The International. Mandatory Credit: Richard Cashin-USA TODAY Sports

Rory McIlroy has bashed LIV Golf at nearly every turn and has been particularly contentious towards Greg Norman. But that won’t stop Norman from extending an invitation to the 33-year-old.

LIV Golf CEO Norman spoke with Bunkered for an interview that was published in issue 198 of the magazine. In the interview, Norman was asked whether he would allow McIlroy to join LIV.

“Our door is open for everybody,” said Norman. “We’re not the PGA Tour. We’re not like that. We exist for the players, so we will always have an open door, whether that’s for Rory or Jordan Spieth or Justin Thomas or whoever.”

Norman’s stance is unsurprising. He’s trying to attract talent and strengthen his league. McIlroy is a popular, well known golfer who would make the league more competitive.

Of course, McIlroy has vowed his allegiance to the PGA Tour and has no interest in joining LIV. But Norman can see past rivalries to do what is in the best interest of his league.

Interestingly, both McIlroy and Tiger Woods have said LIV should move on from Norman as their CEO. Despite their calls for Norman to lose his job, The Shark remains in his position.

Rory McIlroy shares what Greg Norman did to set him off

Rory McIlroy on the course

May 30, 2019; Dublin, OH, USA; Rory McIlroy looks on during the first round of the 2019 Memorial golf tournament at Muirfield Village Golf Club. Mandatory Credit: Joe Maiorana-USA TODAY Sports

Few people have been bigger critics of LIV Golf and Greg Norman than Rory McIlroy.

The four-time major champion spent much of the year bashing LIV Golf whenever he got the chance. He was one of their loudest and most frequent critics. It began when he took aim at Phil Mickelson. He continued to take shots at other golfers who were departing.

Then in June, McIlroy got personal with LIV Golf CEO Norman.

Why did he go on the offensive with Norman and LIV? McIlroy recently provided the background for the situation.

McIlroy talked with Paul Kimmage of the Independent and shared where things went wrong with Norman.

McIlroy first spoke out against a potential rival league in 2020, which probably set things out on the wrong foot. But McIlroy says Norman was nice to him and offered support after the Irish golfer choked at the 2011 Masters. Norman could relate to McIlroy at the time because of his 1996 Masters meltdown.

Then after watching a documentary on Norman’s 1996 Masters, McIlroy texted the Shark a nice note.

“Greg, I just watched your documentary on ESPN. I thought it was fantastic. It must have been very tough to do that. Hopefully, it reminds everyone of what a great golfer you were,” McIlroy wrote Norman.

Norman wrote back with a pleasant message, and McIlroy thought they were on a good basis. But he was wrong.

Norman gave an interview to The Washington Post where he said McIlroy had been “brainwashed” by the PGA Tour. McIlroy was incensed after that.

“I thought, ‘You know what? I’m going to make it my business now to be as much of a pain in his arse as possible,’” McIlroy said. “And that’s basically what I’ve done since.”

Just last month, McIlroy said that Norman needed to step down as CEO in order to have progress between both leagues. McIlroy still isn’t taking it easy on Norman.

LIV is said to be targeting a new CEO. Nothing has materialized yet, but they could have a desire to move on from Norman too.

Tiger Woods thinks LIV needs to drop Greg Norman as CEO

Greg Norman at a LIV Golf event

Sep 3, 2022; Boston, Massachusetts, USA; Greg Norman CEO of LIV Golf before the second round of the LIV Golf tournament at The International. Mandatory Credit: Richard Cashin-USA TODAY Sports

Rory McIlroy said recently that he does not believe the PGA Tour and LIV Golf will be able to work through their differences as long as Greg Norman remains in charge of the Saudi-backed league, and Tiger Woods agrees.

Woods, who withdrew from the Hero World Challenge this week due to a new injury, was asked on Tuesday if he believes the PGA Tour and LIV Golf can coexist. He said he does not think that can happen as long as Norman is CEO.

“Right now as it is, not right now, not with their leadership, not with Greg there and his animosity towards the tour itself,” Woods said, via ESPN’s Mark Schlabach. “I don’t see that happening. As Rory said, and I said it as well, I think Greg’s got to leave and then we can eventually, hopefully, have a stay between the two lawsuits and figure something out. But why would you change anything if you’ve got a lawsuit against you? They sued us first.”

LIV Golf and several golfers filed a federal antitrust lawsuit against the PGA Tour earlier this year, claiming the PGA Tour illegally suspended them. The PGA Tour then filed a countersuit claiming LIV Golf has interfered with contracts it had with its existing members.

One of the many shots Norman has taken at the PGA Tour came over the summer, when the Tour announced sweeping changes that will allow top players to earn more money. Norman accused PGA Tour commissioner Jay Monahan of following LIV’s lead. The 67-year-old later said McIlroy, Woods and others should be “thankful” LIV has given them the opportunity to earn more money on their own tour.

A recent report claimed LIV is pursuing a well-known CEO to help steward the league for the next few years.

Rory McIlroy has harsh advice for Greg Norman

Rory McIlroy on the course

May 30, 2019; Dublin, OH, USA; Rory McIlroy looks on during the first round of the 2019 Memorial golf tournament at Muirfield Village Golf Club. Mandatory Credit: Joe Maiorana-USA TODAY Sports

LIV Golf may be in the process of trying to replace Greg Norman as the face of the league, and Rory McIlroy thinks that would be a wise decision.

A report last week claimed LIV is pursuing a well-known CEO to help steward the league for the next few years. The 67-year-old Norman has frequently made headlines for his combative attitude toward the PGA Tour, and LIV may be looking to move away from that. McIlroy told reporters ahead of the DP World Tour Championship in Dubai on Tuesday that he believes Norman has to go.

“Greg needs to go. He needs to exit stage left,” McIlroy said, via BBC’s Iain Carter. “He’s made his mark but I think now is the right time to say you’ve got this thing off the ground but no one’s going to talk unless there’s an adult in the room that can actually try to mend fences.”

One of the many shots Norman took at the PGA Tour came over the summer, when the Tour announced sweeping changes that will allow top players to earn more money. Norman accused PGA Tour commissioner Jay Monahan of following LIV’s lead. The 67-year-old later said McIlroy, Tiger Woods and others should be “thankful” LIV has given them the opportunity to earn more money on their own tour.

McIlroy on Tuesday credited Woods for growing the game.

“I’ve said this a million times: Tiger is the reason that we are playing for as much as we are playing for,” he said. “Tiger is the reason that the stature of our game is where it is. The generation of Tiger and the generation coming after Tiger have all benefited from him and his achievements and what he’s done for the game of golf.”

McIlroy said back in September that he believes LIV and the PGA Tour should stop squabbling and try to coexist. He obviously feels that cannot happen as long as Norman remains the Saudi-backed league’s CEO.

Pat Perez rips Tiger Woods over LIV Golf comments

Pat Perez watches a shot

Apr 25, 2021; Avondale, Louisiana, USA; Pat Perez on the 1st hole fairway during the final round round of the Zurich Classic of New Orleans golf tournament. Mandatory Credit: Stephen Lew-USA TODAY Sports

Pat Perez could not be happier that LIV Golf was founded, and not even Tiger Woods can change the way Perez feels about his new source of income.

Woods took a strong stance against LIV earlier this year. The 15-time major champion listed several reasons why he cannot understand golfers leaving the PGA Tour to sign with LIV. One gripe Tiger has with the Saudi-backed league is that golfers are given so much guaranteed money up front that they have little incentive to work hard.

Perez thinks Woods is out of his mind. He shared his thoughts on Tiger’s remarks during a recent appearance on the “Son of a Butch” podcast with Claude Harmon III. Perez called the take “the stupidest s— I’ve ever heard in my life.”

“That’s one of the stupidest things I think he has said. The incentive is the fact that last place is $120,000, first place is $4 million. You cannot win $4 million on the PGA Tour,” Perez said, as transcribed by Colin Loughran of the New York Post. “Now, next year you might; they finally got the perks. But last time I checked, (Woods) signed a $40 million deal right out of college, was flying on the Nike jet. He found incentive. He could have shut it down right then.”

Perez has a point. Tiger has always had plenty of money. His primary source of motivation is being the greatest golfer who ever lived. It is debatable whether LIV golfers will be eligible for the “GOAT” discussion in the court of public opinion, but as of now they can still play in majors. Wins in major tournaments are the biggest measure of success for a pro golfer.

Perez noted how Woods has had stretches where he skips small tournaments and plays exclusively in majors.

“He had a lot of guarantees,” Perez added. “You know what, and he was the hottest thing. He’s made so much money off the course, he found incentive to go.”

The 46-year-old Perez won more than $8 million in prize money during the inaugural LIV season. That is double what he made in any single season during his 20 years on the PGA Tour. Anyone who saw the way he was partying on that private jet over the summer knows how much he is enjoying LIV Golf.

Report: Greg Norman could be replaced as LIV Golf CEO

Greg Norman at a LIV Golf event

Sep 3, 2022; Boston, Massachusetts, USA; Greg Norman CEO of LIV Golf before the second round of the LIV Golf tournament at The International. Mandatory Credit: Richard Cashin-USA TODAY Sports

Greg Norman has been the very public face of LIV Golf, but he could be moved aside and replaced by a new CEO in the near future.

The Telegraph’s James Corrigan published a story on Thursday regarding the future leadership for LIV. Corrigan says that LIV is pursuing Mark King to be their CEO.

King is a former CEO of TaylorMade, a golf equipment maker. He formerly was the CEO at Adidas and is currently the CEO of Taco Bell.

King is a former college golfer who maintains a high interest in the sport and is a scratch golfer. Corrigan says King has attended several LIV events this year.

Not only does King have a history of success at each of his stops as a CEO, but LIV reportedly feels that they need a calmer figure than the combative Norman to help steward the next few years for the league. King could give them the more experienced, level head that they need to land a TV deal.

A September article published by firepitcollective.com said that King believes LIV will be established and accepted as a power league within the next five years.

Report: LIV Golf looking to produce documentary to generate interest

Greg Norman in a hat

Jul 1, 2022; Portland, Oregon, USA; Greg Norman, CEO and commissioner of LIV Golf, looks on during the second round of the LIV Golf tournament at Pumpkin Ridge Golf Club. Mandatory Credit: Soobum Im-USA TODAY Sports

Many sports leagues are looking to capitalize on the success of “Drive to Survive,” including LIV Golf.

Bloomberg reported recently that LIV Golf was looking to produce a documentary similar to “Drive to Survive.”

This desire apparently is just that and not an actual plan in motion for now. LIV reportedly does not have a production company attached to the project, nor do they have a buyer.

The interest from leagues in creating documentary series are mostly due to the success Formula 1 has had through its “Drive to Survive” show. Formula 1 partnered with Netflix to release a series. The series premiered in March 2019, covering the 2018 World Championship. They have had four seasons so far, and a fifth and sixth season have been ordered.

The show has been a huge success and is credited with creating a whole new base of Formula 1 fans in the United States. The PGA Tour, ATP Tour and WTA all have deals with Netflix and are looking to create interest in their sports and players the way Formula 1 has. LIV would like to do the same thing, but they’re a little behind some of these other leagues in the process. LIV still does not have a TV deal for its events.

PGA Tour fighting back against rival LIV Golf with new federal lawsuit

Jay Monahan talks with the media

March 13, 2020; Ponte Vedra Beach, Florida, USA; PGA commissioner Jay Monahan speaks to media after the cancellation of the 2020 edition of The Players Championship golf tournament at TPC Sawgrass – Stadium Course. The tournament was cancelled at the conclusion of the first round due to the developing Coronavirus (COVID-19) pandemic. Mandatory Credit: Adam Hagy-USA TODAY Sports

The PGA Tour is fighting back against rival league LIV Golf with a new federal lawsuit.

The PGA Tour filed a lawsuit in the U.S. District Court for the Southern District of New York in Manhattan. According to ESPN’s Mark Schlabach, the PGA Tour is trying to probe the Saudi Arabia’s Public Investment Fund, and Yasir Othman Al-Rumayyan, the person who governs the fund. The fund is reportedly worth $500 billion and has provided financial backing for LIV Golf.

The PGA Tour’s attorneys are seeking to have Al-Rumayyan deposed as part of a separate federal lawsuit in California. The motion to compel would also make the Saudi fund release documents as part of discovery.

In essence, the PGA Tour is trying to fight back legally and make life uncomfortable for LIV. They filed a lawsuit against LIV in late September, accusing the rival league of interfering with its players.

LIV Golf has attracted and successfully signed many PGA Tour members with large financial offers.

11 LIV golfers previously filed an antitrust lawsuit against the PGA Tour. Eight of the golfers dropped out of the suit once LIV joined in. Bryson DeChambeau, Matt Jones and Peter Uihlein are the only remaining golfers in that lawsuit.

LIV Golf offer to Tiger Woods was not as big as reported?

Tiger Woods at a press conference

Sep 18, 2020; Mamaroneck, New York, USA; Tiger Woods talks to reporters following his second round of the U.S. Open golf tournament at Winged Foot Golf Club – West. Mandatory Credit: Brad Penner-USA TODAY Sports

Tiger Woods was reported to have turned down a massive offer from LIV Golf when he decided to remain with the PGA Tour, but the perception of the deal the Saudi-backed league offered him is a bit off.

Greg Norman, the CEO of LIV and one of its founders, perpetuated rumors earlier this year that Woods turned down somewhere in the neighborhood of $700-800 million from LIV. That total — if guaranteed — would have dwarfed the reported $200 million that Phil Mickelson got and $125 million that has been promised to Dustin Johnson.

Norman even said during an interview with FOX’s Tucker Carlson that the reported figures of the contract that was proposed to Tiger were accurate. However, he later walked back the comments and said Woods was “never offered that cash value.” Norman’s more recent comments mesh with what Saudi Golf Federation CEO Majed Al Sorour told Zach Helfand of the New Yorker in a story that was published on Monday.

“It’s not straight-out money. I never offered him that money, not even close to that,” Sorour said.

While Woods was likely offered more guaranteed money than any other golfer, he would have essentially had to bet on and commit to growing LIV Golf. His compensation would have stemmed from equity in the league and a cut of sponsorship deals.

Of course, it is possible that Tiger would have rejected the LIV offer no matter how much he stood to make. He is already one of the wealthiest athletes in the world, and he has been openly critical of LIV and its format. He seems to genuinely want nothing to do with it.

H/T Golf.com