The 2012 London Games are being heralded as the women’s Olympics. 44% of all athletes participating in the Games were female, which is the highest it’s been. Women won the most medals for the US, China, and Russia, which were the top three medal-winning countries. 29 of the US’s 46 golds were won by women.
And how were the females rewarded? With a T-shirt from Nike that many are labeling sexist.
The shirt seen above is being sold on Nike’s online store and it has drawn criticism from different fashion blogs and Twitter users because of its dual meanings. “Gold Digging” can refer to the process of training for gold medals, but it’s also a reference to the phrase “gold digger,” which is a negative term for a woman who’s after a man for his money.
Nike was apparently hoping to receive attention for the provocative shirt. It lists the following description of the shirt on its website:
Now that Nike is the official sponsor of jerseys across the NFL, a lot of buzz has been created regarding what some perceive to be a backwards Nike swoosh symbol. If you look at the photo above, you may be inclined to say that the swoosh on Tom Brady’s jersey is backwards while the one on Drew Brees’ jersey is facing the correct way. The Twitter world was in an uproar on Thursday night with fans ripping Nike and the NFL for botching the jerseys and stitching a backwards swoosh on the right sleeve of everyone’s jersey. But the swoosh is indeed facing the right way.
LeBron James and the Miami Heat weren’t the only winners on Thursday night. Nike cashed in big, too.
The swoosh already had a commercial prepared for when James finally won his first ring. They released it on Thursday night after the Heat beat the Thunder in the NBA Finals.
The commercial is called “The Ring Maker,” and it depicts a jeweler crafting a championship ring for LeBron James. The crafting begins when LeBron is a high schooler, and it’s finally completed on the night James finally wins a title. It’s clear that this commercial wanted to emphasize James’ path to finally becoming a champion, and that Nike was there with him along the way.
LeBron James is one of Nike’s most recognizable athletes in the world, and he already has his own shoe line and clothing line through them. He just lacked the validation of being a champion. Now that he’s finally won his first ring, his marketing appeal should skyrocket. Nike is undoubtedly ready for a boost. This was a big night for them.
After its tremendous shackle shoes gaffe, adidas could probably learn a thing or two from Nike about tact.
Nike recently launched its BE TRUE 2012 campaign, which shows support for the LGBT community. As the shoemaker explains: “BE TRUE 2012 celebrates the achievements of the New York City, San Francisco and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee.”
The sports apparel giant is releasing unique, rainbow-themed shoes for each of those cities. The Portland kicks, pictured above, went on sale last week in the city for $130. On Friday, both San Francisco’s Flytops ($140) and New York’s Air Royals ($120) go on sale.
We applaud Nike for this move, and we’re sure the folks over at Nike’s Beaverton campus are giddy that this is happening in wake of their archrival making a regrettable PR blunder.
Here’s a video by SB Nation featuring all three shoes:
LeBron James received his third NBA MVP award in the past four years on Saturday and his achievement was recognized (read: capitalized on) by Nike. The sneaker and apparel company named LeBron “Employee of the Year,” and is releasing a special-edition shoe to commemorate the achievement.
Nike further salutes the three-time MVP with a special edition LEBRON 9 MVP shoe. Designed for elite performance and crafted with style, the LEBRON 9 MVP features striking Miami team colors. Gradient fades from red to black to comprise the upper with pops of yellow while details including an MVP logo on the heel and trophies printed on the sockliner mark the award. This special LEBRON 9 MVP shoe was made specifically for James, but a very limited amount will be brought to market next month.
The soles and heel of the shoe both have MVP references:
Jeremy Lin is so popular and coveted by advertisers, he’s had to turn down many offers. Luckily Nike already has an established relationship with him from when he turned pro in 2010, and they’re reportedly looking to take things to the next level.
Last week we shared a report saying Nike planned to create a signature shoe for him. Now we’re hearing Nike is making a “Linsanity” shirt that will soon be available online and in stores. Nike also reportedly has extended its contract with Lin to keep him from other shoe/apparel companies.
The New York Daily News says Lin will likely receive between $2-4 million in his endorsement deal with Nike. They also cite ABC News in saying Nike will soon roll out a “new promotional campaign built around Lin.”
Given the demand for all things Jeremy Lin, it’s no surprise to see Nike planning to capitalize. I’m just surprised it’s taken them this long to begin releasing Linsanity gear.
The Nike perks for attending the University of Oregon are not limited to athletes. This year, 500 limited edition shoes were made by Nike for students who are members of the “Pit Crew.” The Pit Crew is the nickname for the student section at the school’s basketball games, and apparently students will have to earn the shoes with their dedication.
Can somebody help me out? I’m pretty sure I missed something. I’m well aware that Nike loves releasing new LeBron James products and constantly releases sneakers like these ones and these ones, but their newest LeBron logo is a tad bit confusing. The theme for Nike’s new LeBron logo is “The Heart of a Lion.” Here is what the new logo looks like, as passed along by the USA Today via I Am a GM:
I could have sworn this was the guy who gets made fun of for disappearing in the playoffs, but maybe I have King James confused with someone else. This logo, which is based on the coat of arms of medieval monarchs like King Richard the Lionheart, shows that Nike believes their poster boy is a fighter. Here is Nike’s opinion of James:
“Beat after beat. Game after game. LeBron James’ heart stays strong. The two-time NBA MVP has seen his fair share of battles. He’s done his time on the hardwood. In the gym. And around the neighborhood. With every victory the beast within grows stronger. More determined. Fearless. Always on.”
Somehow this NBA postseason has turned into a clash between Charles Barkley and the Miami Heat. Last week Chuck called the Miami Heat a whiny bunch which didn’t sit well with fans. They also didn’t like that he picked the Chicago Bulls to win the series, so they let him have it during TNT’s postgame show after Game 3. Chuck responded with a double bird to the fans.
Most of the problems between the sides date back to last summer when Barkley criticized LeBron James for leaving the Cavs to join the Heat, completely disregarding that he had actually sold out and joined the Rockets in search of a ring late in his career! Putting the hypocrisy aside, Barkley’s negativity towards LeBron was enough to get the suits from the swoosh on the phone.
During Oklahoma City Thunder post-game press conferences, two things go hand-in-hand: Kevin Durant and his backpack. For whatever reason, the 21-year-old superstar does all his post game blabber wearing his backpack completely strapped up and ready to go. Like any smart company would do, Nike is capitalizing on the fashion statement by selling the carrying book bag as part of Durant’s KD III line.
It has almost become symbolic for Durant to rock the backpack during his sessions with the media. However, some fans may be disappointed with what’s actually in it. According to Durant, “iPad, headphones, bible and phone chargers,” is all he carries.
Nike is has wisely decided to capitalize off this entertaining fad. Durant, unlike LeBron, is one of the most loved players in the NBA. When young basketball players go to purchase his shoes, they’ll almost certainly feel obligated to buy the matching backpack.
While Nike looks to profit off Durant’s choice in style, Durant himself has other things to worry about. One huge one will be slowing down the Mavericks and Dirk Nowitzki’s quest to enhance his legacy. After the Game 1 loss, Durant will need his teammate Russell Westbrook (3-15 shooting in Game 1) — not his backpack — to have any chance of bouncing back.