UCLA on Tuesday announced that they have reached a sponsorship deal with Nike’s Jordan Brand to outfit the school’s athletic programs. The Bruins made the deal after Under Armour backed…
UCLA has filed a lawsuit against Under Armour over a contract dispute between the two sides. In June, Under Armour informed UCLA that it wanted to end its record $280…
Under Armour continues to attempt to escape its west coast college apparel deals, and the schools involved are vowing to fight it. The brand is reportedly seeking to get out…
UCLA’s record $280 million apparel deal with Under Armour may be in peril. Under Armour informed UCLA that it is attempting to terminate the deal, which was signed just four…
Under Armour released a special edition Stephen Curry shoe and, once again, they were heavily mocked on social media. In honor of South Carolina reaching the Final Four of this…
Under Armour has signed yet another star athlete to its roster, as the sports apparel company is set to announce that it has inked a multi-year deal with former LSU…
The UCLA Athletic Department has a press conference scheduled for Tuesday afternoon, and rumors are swirling that the school is going to announce it has signed an apparel deal with…
Under Armour’s marketing team is the real MVP this postseason. With the 2016 NBA Playoffs beginning on Saturday and the Golden State Warriors opening up their title defense against the…
Under Armour stock was down nearly 5.5 percent in trading on Monday, a day after high-profile endorser Jordan Spieth collapsed at the Masters. Spieth blew a five-shot lead entering the…
Stephen Curry has become one of the most marketable athletes in sports, but he’s not an endorser of Nike or even Adidas – he’s with Under Armour. It turns out…
