The Golden State Warriors may be a sub-.500 team, but that hasn’t changed how engaged their fans are. Warriors fans are amongst the most hardcore in the NBA and they routinely pack the house to watch a non-playoff contending team. They’re 13th in the league in attendance, and the team has come up with an extremely creative idea to promote its March 16th game. As I learned from Golden State of Mind writer Poor Man’s Commish, the team is promoting its first ever “Bollywood Night.”
The promotion includes a free Got Curry? shirt for the first 19,000 fans in attendance, $10 off all tickets, and a variety of Indian-themed entertainment.
The pregame performance will be by Aerodance, the national anthem will be performed by Anoop Desai, and the halftime performance by Bhangra Empire. Indian food will be available at concession stands, and Bollywood dances will be performed by the dance team. No doubt this is one of the most interesting themed nights for a team I’ve seen. The question is whether or not it will work and whether the fans will enjoy. That will be curious to see.
