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#pounditFriday, July 12, 2024

Privacy Policy

Privacy Policy

Larry Brown Sports (referred to as LBS from here on) knows that you care about how your personal information is used and shared, and we take your privacy very seriously. Please read the following to learn more about our privacy policy. By visiting our website, you are accepting the practices outlined in this Privacy Policy.

This Privacy Policy covers LBS’ treatment of personal information that LBS gathers when you are on the website and when you use LBS services. This policy does not apply to the practices of third parties that LBS does not own or control, or to individuals that LBS does not employ or manage.

Information Collected by Larry Brown Sports

We only collect personal information that is relevant to the purpose of our website. This information allows us to provide you with a customized and efficient experience. We do not process this information in a way that is incompatible with this objective. We collect the following types of information from our LBS users:

1. Information You Provide to Us: We receive and store any information you enter on our website or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features.

2. Automatic Information:

o We receive and store certain types of information whenever you interact with us. LBS and its authorized agents automatically receive and record certain “traffic data” on their server logs from your browser including your IP address, LBS cookie information, and the page you requested. LBS uses this traffic data to help diagnose problems with its servers, analyze trends and administer the website.

o LBS may collect and, on any page, display the total counts that page has been viewed.

o Many companies offer programs that help you to visit websites anonymously. While LBS will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.

E-mail Communications

LBS is very concerned about your privacy and we will never provide your email address to a third party without your explicit permission, as detailed in the “Sharing Your Information” section below. LBS may send out e-mails with LBS-related news, products, offers, surveys or promotions.


Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our website are visited and by how many people. LBS cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or e-mail address is.

The “help” portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We recommend that you leave the cookies activated because cookies allow you to use some of LBS’ coolest features.

LBS’ advertising partners may place a cookie on your browser that makes it possible to collect anonymous non-personally identifiable information that ad delivery systems use to present more relevant ads. If you would prefer to opt-out of this standard practice, please visit our advertising partner Platform-A’s privacy policy and opt-out page.


Ads appearing on our site may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

We also use your data for advertising purposes. We use third-party advertising companies who serve ads to help keep content free. For these partners, we put additional restrictions on how your data can be used to prevent it from misuse. For instance, we do not allow these partners to take your information for profiling and personalizing ads on other sites.

Please review the following for a full list of partners and purposes:
PubGalaxy (Titan Gate AD)

Sharing Your Information

Rest assured that we neither rent nor sell your personal information to anyone and that we will share your personal information only as described below.

LBS Personnel: LBS personnel and authorized consultants and/or contractors may have access to user information if necessary in the normal course of LBS business.

Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if LBS, or substantially all of its assets, were acquired, user information would be one of the assets that is transferred.

Protection of LBS and Others: We may release personal information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our Terms of Use and other policies; or to protect the rights, property, or safety of LBS, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Syndication: LBS allows for the RSS syndication of all of its public content within the LBS website.

With Your Consent: Except as noted above, we will contact you when your personal information is shared with third parties or used for a purpose incompatible with the purpose(s) for which it was originally collected, and you will be able to opt out to prevent the sharing of this information.

Children Under 18 Years of Age

You must be 13 years and older to register to use the LBS website. As a result, LBS does not specifically collect information about children. If we learn that ******* has collected information from a child under the age of 13, we will delete that information as quickly as possible. We recommend that minors between the ages of 13 and 18 ask and receive their parents’ permission before using LBS or sending information about themselves or anyone else over the Internet.

Changes to this Privacy Policy

LBS may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the LBS website so you are always aware of what information we collect, how we use it, and under what circumstances if any, it is disclosed.

Conditions of Use

If you decide to visit LBS website, your visit and any possible dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of California state law.

Publisher Identifier Features

To ensure our advertising processes are stable and suitable for long-term use, make sure that ads you view on Digital Properties of Publisher are more in line with your expectations and interests, we rely on privacy-first authentication solutions provided by our third-party partners. When you provide an identifier on the Digital Property of Publisher (such as providing your email address either to register, log-in or subscribe to features including newsletters), based on your consent, our script that we provide to our Publishers collects this identifier in a hashed and pseudonymous form. This enables us and our third-party partners that are part of this process to identify you by using information that is directly collected from the Publisher without the involvement of third-party cookies and without using any personally identifiable information as an identifier. This identifier is then shared with third parties for advertising-related purposes. While this is the general setup, the technical integration and process of sharing of identifiers differ between third-party partners involved.

When we use Amazon Publisher Audiences for this, based on your consent, your identifier entered on the Digital Property of Publisher is collected and hashed. The hashed record is then shared with Amazon which is able to transform the hashed information into a unique identifier. Publishers are able to use this unique identifier while monetizing their advertising spaces.

Google’s Publisher Provided Identifier (PPID) is an audience management solution that enables us to assign identifiers. Unlike the general setup, PPID does not require an identifier provided by you, but when it is present (such as entering your email address on the Digital Property of Publisher), we can use it to assign an identifier to you. We will always check for a valid consent to associate you with a PPID, that is a hashed alphanumeric identifier. We upload PPIDs to Google Ad Manager. Via Google Ad Manager, this unique identifier string can be made available to programmatic advertising partners.

LiveRamp’s Authenticated Traffic Solution (ATS) enables us to integrate hashed identifiers with online identifiers to ensure that ads served to you are relevant and also for measuring effectiveness of served ads. Based on your consent, when you enter your email address in the Digital Property of the Publisher, in hashed and pseudonymous form, this information is shared with LiveRamp. This hashed information also includes LiveRamp’s own pseudonymous identifier, named RampID. When you enter a page in the Digital Property of the Publisher that contains an ad space, SSPs that partner with LiveRamp will receive the hashed information and they are able to utilize the hash (by using a solution from LiveRamp) in a way that allows them to access RampID. They can then pass this RampID to demand-side platforms and to ensure that ads presented are relevant to you. For this process, Azerion Technology B.V. and LiveRamp are joint-controllers and entered into a written arrangement pursuant to Article 26 of the GDPR. Detailed information on LiveRamp’s data processing activities is available in LiveRamp’s privacy policy which you can access from the following link: You can also withdraw your consent or opt-out to the processing of your personal data at any time from the following address:

You have the right to withdraw your consent or opt-out to the processing of your personal data at any time. Please visit to learn more and opt-in or opt-out.

Effective Date of this Privacy Policy

This Privacy Policy is effective as of 1/2/2009 and last updated 2/12/2024.